The purpose of this article is to provide business owners a 5 minute read on the 3 WHYS of Digital Marketing?
Why invest in Digital Marketing?
Why invest now?
Why choose Quechua Digital Advisory?
The world has changed – consumers are connected and empowered like never before. Firstly, driven by the internet, then mobile and now social. To further complicate the landscape, digital channels have proliferated (see fig 1 for landscape), consumer expectation has changed and business models turned on their head.
Who would have thought 10 years ago that…………..
Uber would become the largest Private Hire company – but own no cars
Air BNB would become the largest Private Hire company – but own no rooms
Amazon would become the largest Retailer – but own no outlets (until recently)
Facebook would become the largest Media Company – but own no content
And to add to the above, 50% of the workforce by 2020 will be millennial (born between 1982 and 2000) and are digital natives, mobile first. It’s time to think differently to #disrupt or be #disrupted
Fig1 – Digital Landscape
1. Why invest in Digital Marketing?
70-80% of people research a company online BEFORE visiting a small business or making a purchase with them
Every day, the average UK based user spends 1 hour 50 minutes scrolling through social media sites
A whopping 40 million people, or 71% of UK adults can be reached with online adverts
You can be highly targeted based on your ideal customer using demographic, behaviours, and interests plus purchasing intent
Your results are highly measurable, providing clear ROI (Return on Investment) and CPA (Cost per Acquisitions)
2. Why invest now?
It will provide immediate results, new leads, new revenue, higher loyalty with lower risk
It will provide competitive edge today- 66% of small business owners say that finding new clients is a top concern
Only 25% of small businesses invest in online marketing/advertising
Only 17% of small businesses are investing in Search Engine Optimisation
Only 20% of small businesses invest in content marketing
Presently Digital Advertising is very cost efficient with the ability to reach tens of thousands of your ideal clients, driving inbound leads and or footfall
Organic Marketing is Dead – Facebook’s organic reach is 1-2% of followers and therefore Small businesses must think differently
3. Why choose Quechua Digital Advisory?
We charge 20% of the cost of building your own digital marketing team
We are experts in our field, giving you time to focus on your core business activities
We deliver business outcomes not vanity metrics meaning increased revenue, cost reduction, mitigation of risk
We generate NEW LEADS and NEW REVENUE at a low Cost per Acquisition.
We provide outstanding Return on Investment (ROI) with full business case
We save you time providing a single unified view across digital channels, therefore you can make business decisions based on insight.
Quechua Digital Advisory is a Digital Marketing Agency that accelerates business growth in a digital world. We do this providing 3 key services, Digital Advertising (Google Ads, Facebook Ads, Instagram Ads Linked In & Twitter Ads), Web & SEO plus Strategic Sales Support.
“It is not the strongest of the, species that survives, nor the most intelligent. It is the one that is the most adaptable to change.”