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3 Whys of Digital Marketing for #SMEUK Business Owners

Blog posted on 11th February 2020

The 3 WHYS of Digital Marketing!

The purpose of this article is to provide business owners a 5 minute read on the 3 WHYS of Digital Marketing?

  1. Why invest in Digital Marketing?
  2. Why invest now?
  3. Why choose Quechua Digital Advisory?


The world has changed – consumers are connected and empowered like never before. Firstly, driven by the internet, then mobile and now social. To further complicate the landscape, digital channels have proliferated (see fig 1 for landscape), consumer expectation has changed and business models turned on their head.

Who would have thought 10 years ago that…………..

  • Uber would become the largest Private Hire company – but own no cars
  • Air BNB would become the largest Private Hire company – but own no rooms
  • Amazon would become the largest Retailer – but own no outlets (until recently)
  • Facebook would become the largest Media Company – but own no content

And to add to the above, 50% of the workforce by 2020 will be millennial (born between 1982 and 2000) and are digital natives, mobile first. It’s time to think differently to #disrupt or be #disrupted

Fig1 – Digital Landscape

Image of the digital landscape for offsite SEO

1.   Why invest in Digital Marketing?

  • 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them
  • Every day, the average UK based user spends 1 hour 50 minutes scrolling through social media sites
  • A whopping 40 million people, or 71% of UK adults can be reached with online adverts
  • You can be highly targeted based on your ideal customer using demographic, behaviours, and interests plus purchasing intent
  • Your results are highly measurable, providing clear ROI (Return on Investment) and CPA (Cost per Acquisitions)

2.   Why invest now?

  • It will provide immediate results, new leads, new revenue, higher loyalty with lower risk
  • It will provide competitive edge today- 66% of small business owners say that finding new clients is a top concern
    • Yet only
    • Only 25% of small businesses invest in online marketing/advertising
    • Only 17% of small businesses are investing in Search Engine Optimisation
    • Only 20% of small businesses invest in content marketing
  • Presently Digital Advertising is very cost efficient with the ability to reach tens of thousands of your ideal clients, driving inbound leads and or footfall
  • Organic Marketing is Dead – Facebook’s organic reach is 1-2% of followers and therefore Small businesses must think differently

3.   Why choose Quechua Digital Advisory?­­­

  1. We charge 20% of the cost of building your own digital marketing team
  2. We are experts in our field, giving you time to focus on your core business activities
  3. We deliver business outcomes not vanity metrics meaning increased revenue, cost reduction, mitigation of risk
  4. We generate NEW LEADS and NEW REVENUE at a low Cost per Acquisition. 
  5. We provide outstanding Return on Investment (ROI) with full business case
  6. We save you time providing a single unified view across digital channels, therefore you can make business decisions based on insight.

Quechua Digital Advisory is a Digital Marketing Agency that accelerates business growth in a digital world. We do this providing 3 key services, Digital Advertising (Google Ads, Facebook Ads, Instagram Ads Linked In & Twitter Ads), Web & SEO plus Strategic Sales Support.

“It is not the strongest of the, species that survives, nor the most intelligent. It is the one that is the most adaptable to change.”

Charles Darwin

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by Andrew Sutcliffe

Andrew specialises in Lead Generation, Digital Marketing, as well as Sales and is ideally placed to take your business to the next level.


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