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Case Study – Hospitality

2 min read

Quechua Digital Advisory drive £1,139,000 sales pipeline in 12 weeks using Facebook Ads

Their Story

This UK hospitality company, who deliver personal and corporate event management throughout the UK, required an updated digital approach to their marketing strategy and Hospitality Lead Generation.

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The business has up to 50 people working across key venues and kitchens, serving thousands of unique catering experiences every year.

Their Challenge

After dabbling in online advertising, they decided to outsource their digital marketing. They needed support to make enquiries predictable and sustainable. They did not have the Digital Marketing in the Hospitality Industry to scale the operation.  They needed a full online review, to support their growth ambition and 2020 business goals.

Their Goal

The objectives were simple, they wanted to build a digital infrastructure to support brand awareness and online hospitality lead generation. The key market was the South East of England advertising in the personal event space. They required strategic sales support, to ensure efficiencies, close rates and customer satisfaction improved. All three goals needed to be measured and monitored in real time.

How they found Quechua Digital Advisory?

As you would expect, via digital (in fact Facebook Ads). They contacted the team via their website, and we met face-to-face the following week. After the Initial Consultation, they were provided with a business case. This included a return on advertising spend (ROAS), Return on Investment (ROI) and Break-even Analysis. “It was a no brainer for investment”

How do they describe Quechua Digital’s approach?

They were organised, insightful and passionate. They explained there 5 simple steps to success in digital marketing for a hospitality business, which gave us the confidence to invest. They followed through on their promises.

Their Success

The results from our digital marketing in the hospitality industry service completely surpassed all expectations. The results speak for themselves….

  • 517,000 ads served
  • 211,000 people saw the ads
  • 1000%+ lift web traffic
  • 50+ quality leads generated
  • 5x expected leads
  • 5x expected return on investment
  • £1,139,000 sales pipeline generated

The volume of leads originally took the client by surprise, but Quechua Digital built a strategic lead generation framework + automation, which enabled the client to manage the workload.

Products used

  • Digital Strategy
  • Content (design & build)
  • Facebook Ads
  • Automation
  • Strategic Sales Support

Quechua Digital Advisory is a Digital Marketing Agency Londonwho accelerates business growth in a digital world. We provide digital marketing services across 5 key areas including, Digital Marketing Strategy, Digital Advertising (Google Ads, Facebook Ads, Instagram Ads Linked In & Twitter Ads), Website Design, Search Engine Optimisation (SEO) plus Conversion Rate Optimisation.

“It is not the strongest of the, species that survives, nor the most intelligent. It is the one that is the most adaptable to change.”

Charles Darwin

Contact Us Now For More Information
www.quechuadigital.co.uk/contact
growth@quechuadigital.co.uk
020 7856 0303

Speak with us today: 020 7856 0303

JOANNE BLAND

SOCIAL MEDIA MANAGER

Jo has worked in advertising for the majority of her career with brands such as Emap & Natmags  before taking a career break to bring up her family. Since joining the business the Jo continues to deliver first class online advertising and Client Management across all PPC channels and Social Media.

Jo key focus is to drive client satisfaction and results for all clients as well as brand building especially across social channels.

DALE POWELL

ADVERTISING LEAD

Dale has worked in PPC Marketing since 2013. Accredited by Google Partners he has delivered significant growth for businesses across multiple sectors, specialising in professional services including Finance, Legal, Architecture and Trade sectors for the last 12 years.

Dale’s focus is performance marketing across Google Ads and its relevant channels with business results the key metrics he is measured on.

HARSH CHOUBY

TECHNICAL LEAD

Harsh has graduated with MBNA in Computer Science from the University of Bangalore. He has worked in IT and the IT Services for the last 15 years and responsible for all things technical.

Whether programming, completing software development, coding or e-commerce, Harsh and his team are able to design, build, deliver or resolve your technical needs.

SAM OBRART

WEB DEVELOPMENT LEAD

Sam has worked in digital marketing for the last 10 years, honing his skills in web development & SEO before adding social & conversion rate optimisation to his repertoire. Sam is obsessed with numbers and consistently delivers outstanding rates of return.

Sam’s expertise is primarily based in online optimisation of landing pages and other digital assets to enable quality leads that our clients can close. 

Kwarme Lestrade

Content Design/Production and Publishing

Kwame Lestrade is a film-maker, photographer and creative director for the last decade. He brings over 12 years experience producing and directing engaging videos, brand promos with clients including BBC, Tommy Hilfiger, Hampton Court Palace, Calvin Klein, United Arab Emirates as well as countless SME’s.

​In his ’spare’ time, he’s also an award-winning film director, camping enthusiast, husband and father of three. “Too much of a good thing can be truly wonderful”

Ian Sutcliffe

Strategic Growth Planning, Performance Coach, Non Exec Directorships

With almost 30 years’ business and coaching experience in the professional services sector, Ian has held senior leadership roles with responsibility for sales, operations and client relationships. Ian is co-founder of his own advisory business and a Prince’s Trust Mentor.

Specialising in strategic planning, business growth strategy, performance transformation, leadership coaching and mentoring, Ian can help you and your business excel in the markets in which you operate.

Diana Crabtree

Content Design/Production and Publishing

Diana’s 30-year career has included senior management positions within global organisations, such as Aramark, Lyreco, Nestle and Hutchsison Whampoa, as well as roles in UK organisations such as Goss Interactive. Diana’s areas of specialism include business management, growth, web development & search engine optimisation (SEO).

Diana’s role is to bring to life Brands through Website Design and Development plus delivering Search Engine Optimisation (SEO), that deliver tangible results.

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Rob McBride

Digital Audit, Website Design, Branding & Packaging

Rob Specialises in design and branding through to print, distribution and all aspects of digital media; his role truly captures the essence of your marketing aspirations and delivers them in a consistent and professional manner.

Rob’s aim is to target, surprise, motivate and inspire clients and more importantly their clients. With any one or a combination of their services, his guarantee is that every campaign undertaken, will be delivered with expertise and a friendly approachable manner.