The key to expanding residential or commercial architecture business is to opt-in for the right marketing technique. And Digital Marketing for architects is undoubtedly the best way for architectural businesses to reach the right audience and find more clients.
Biggest Mistake Architects Should Avoid When Marketing
Not choosing Digital Marketing is the biggest mistake architects can commit when marketing their business. Architecture businesses can harness the extreme benefits of various Digital Marketing practices like Paid Advertising, Search Engine Optimisation, Social Media Marketing, etc.
But Digital Marketing is not as general as it appears. It involves a lot of complexities, and there are several factors that affect the results. One wrong step can affect the foundation of your marketing strategies, and business owners may never get the results they’re expecting.
Discover how Digital Marketing for architects is the most profitable marketing technique for architects and the common mistakes architects should avoid when marketing their commercial or residential architecture business.
How is Digital Marketing Beneficial for Architects?
There is tough competition in the architecture industry between companies to find more clients and establish a more credible business. In such a challenging scenario, marketing strategies play the most crucial role in determining the success of an architect or architecture firm. It becomes more important for businesses to identify their target audience and reach them in the most effective manner.
In the present world, where people rely more on the internet and use it for finding information, buying products, or booking services, using Traditional Marketing techniques is not on the list of favourable options.
Digital Marketing Services are the best fit for architects to generate better results, and there are several reasons to support this statement. Here are some of the best Digital Marketing Techniques for architects and their benefits.
- Pay Per Click Advertising: PPC is the most preferred way to generate instant results from marketing. It helps in generating potential leads and is a cost-effective method to drive only interested users to your website.
There are various PPC Advertising services like Google Ads, Bing Ads, Facebook Ads, Instagram Ads, etc.
- Content Marketing: Content is one important factor affecting your architecture business’s visibility on the internet. Using high-quality content in an easy-to-understand language on your website increases its chances of appearing higher in search engine results.
When you create content for your website or write blogs, articles, etc., using relevant and high search volume keywords, it gradually improves the ranking of your website.
- Social Media Marketing: With the ever-increasing number of users on social channels and high engagement rate, social media marketing is the best way for architects to reach their audience in a focused way.
It helps in building brand recognition for architecture companies and strengthens credibility by communicating brand values through excellent social media content(content and graphics).
- Conversion Rate Optimisation: It is another great Digital Marketing technique that is of utmost importance in ensuring that no leads are wasted.
CRO is required to have a highly defined sales funnel through which you can drive potential leads towards closing. It includes creating service-based landing pages etc.
Other Beneficial Digital Marketing Services include the following:
- Website Design and Development
- Search Engine Optimisation
- Social Media Management
Avoid These Common Architecture Marketing Mistakes
You may be thinking, if there are so many benefits of Digital Marketing for architecture businesses, why are architects still failing to find more clients and generate more revenue? It is because many business owners fail to create a Digital Marketing Strategy or many commit some other mistakes when marketing their business.
Below are some of the architects’ most common mistakes that result in a failed or not-productive marketing attempt.
Focusing on Instagram Alone
Though Social Media Channels like Instagram, Facebook, etc. have a large user base, they’re not the only marketing platforms architects should focus on using. They can use social channels to post high-quality content about their business and get likes or comments. But the target should be more conversions, not likes or shares.
Architects need to identify which platform is more used by their target audience and make strategies to promote their services on those platforms in an appealing manner.
Targeting Clients that are Ready to Buy Your Service
Most of the time, commercial and residential architects concentrate their marketing efforts on clients that are already looking to hire an architect, which is only around 3% of the total audience.
For highly profitable results, architects are required to target the rest of the 97% audience, which comprises potential clients who are not looking for architecture services today but may need them in the future.
This way, you can establish connections with potential clients who are going to recall the services you offer whenever they are searching for them in the future.
Having a Poorly Designed Website
Many architects consider having a website just for the sake of it and think it is of no importance. The fact is, a website is a critical point of interaction between customers and businesses.
Architects who invest in creating a good website that is beautifully designed and highly functional put a great first impression on the users visiting your business online. Also, they must ensure that their website delivers all the necessary information about the services to the users.
Not Using High-Quality Content Copies
There is a reason why content is called the KING in all digital marketing techniques. Having poor or ineffective quality content on your website or other digital channels contributes to adding another failed marketing attempt and nothing else.
Always use high-quality content copies that are effective in garnering more engagement from the users and communicate the services offered by you in the best manner.
Best Digital Marketers in London – Quechua Digital Advisory
Another mistake that architects usually commit is not hiring Digital Marketing experts. So when you are ready to correct your mistakes and want to promote your architecture business, we are here with the best Digital Marketing Services for commercial and residential architects.
For architecture businesses, Quechua Digital Advisory is the number one Digital Marketing Agency in London, UK. Our wide spectrum of Digital Marketing Services is capable of generating outstanding results for businesses in terms of lead generation, brand awareness, and more.
We take a serious approach to marketing architecture businesses and monitor Digital Marketing Campaigns to ensure that our clients get the best results.
Call our Digital Marketing experts now if you are looking for 100% transparent and extremely profitable Digital Marketing Services in the UK.
