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PPC Advertising Company

Accelerating business growth in a digital world...

What is Pay Per Click (PPC) Advertising

PPC STANDS FOR PAY PER CLICK and is a way for advertisers (businesses) to be visible on the internet. There are 2 types of PPC advertising which are as follows but predominantly PPC is related to search engine advertising (showing on the first pages of Google or Bing).

SEARCH ENGINE ADVERTISING (PPC)  – allows businesses (advertisers) to bid on specific keywords such as “divorce lawyer” and the business will be listed at the top of page 1 on Google or Bing. Essentially you are buying a great placement on Google SERP’s page and therefore traffic to you website or landing page. Google is the dominant search engine with over 92% of all UK searches going through the platform with Bing in second at 5% market share.

SOCIAL MEDIA ADVERTISING (PPC) – allows businesses to  advertise on the different social media platforms including but not limited to Facebook, Instagram, LinkedIn, Twitter, TikTok etc. Clients can pay through PPC Ads or other means so their brands, products or services can be viewed through the news feeds and other areas of the social media platform.

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Why do PPC?

PPC PROVIDES BUSINESS OF ALL SIZES TO CONNECT WITH PROSPECTS, who are looking for a specific product, service or advice about a specific pain point or opportunity. For example, if a potential prospect typed in ‘Financial Advisor London’ or ‘Probate Lawyer Manchester’ into the search area of Google, your business would be visible on page 1 of the search engine making it more likely for you to connect with the potential prospect.

WITH BETTER VISIBILITY ONLINE improves the likelihood of people enquiring about your products and services, rather than your competition. 

How to do PPC?

THE THEORY IS SIMPLETHE APPLICATION IS COMPLEX. That’s why Quechuan’s have 10,000 hours of experience making us experts in our field and markets.

  1. Work out your business goals and objectives
  2. Assess the market for customer demand
  3. Understand your competition through research
  4. Have an attractive proposition
  5. Decide which digital channels to advertise
  6. Choose your keywords you wish to bid on
  7. Create compelling PPC ads and link to a landing page 
  8. Enable re-marketing/audiences
  9. Set your bids and locations
  10. Measure, manage and optimise the results

Why Choose Quechua Digital for PPC?

PPC is complicated, time consuming and costly if done incorrectly. With over 20 years of experience our expert team will understand your business objectives, people, process and systems in order to build a business case for investment. If it doesn’t add up we’ll let you know.

ALL THIS IS DONE BEFORE YOUR FIRST ADVERTISING £’S ARE INVESTED.

We also understand that our clients are interested in business outcomes (new clients, new revenues and new profit) not marketing jargon. Thats why we automate all time-consuming manual processes/communications, build compelling landing pages & provide expert sales training. It’s all about on and offline conversions, that’s why we measure everything from advertising performance to your new business close rates.

ALL YOU HAVE TO DO IS QUALIFY THE ENQUIRIES & WATCH YOUR BUSINESS GROW.

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Testimonials

Financial Advisory Firm - London Managing Director

Seamless Service despite us being very demanding - all changes were implemented swiftly and efficiently.

The Legal 500- Tier 1 Law Firm Partner

The weekly meetings are really helpful. All campaign optimisation is made very quickly and enables us to stay on top of the lead close rates.

Tier 3 Legal 500 Law Firm Partner

The Client Management is outstanding, as it provides structure, results and first class accountability of our Fee Earners

Hospitality Firm Founder and Managing Director

Delivered over £1,000,000 in pipeline in the first 8 months of business - outstanding results and just what our business needed

Recruitment Firm Managing Director

Highly targeted, highly skilled and deliver on their promises. The QDA team know what they are doing and keep us informed every step of the way.

    Why Choose Quechua Digital Advisory?

    What makes us different

    Digital can be complicated and costly. However, using the right strategy, guidance and approach……. we will help you and your business REACH, ENGAGE and WIN new online clients quickly and profitably.

    We Are Business Case Led

    We care about what you do, new clients, new revenues, & new profit, that's why we provide a full business case to demonstrate your Return On Investment (ROI)

    We Are Channel Agnostic

    We connect with your online prospects where they are, whether this be on; Google, Bing, Facebook, LinkedIn, or Twitter. We support all social media and search engine platforms.

    Deliver Marketing Automation

    Simplicity and efficiency is key to our solution. We automate all manual processes, so you can concentrate doing what you do best - winning new business.

    Provide an Elite Sales Process

    Delivering leads is only 50% of the process - with our elite sales process we will double your closing ratio thought our training programme.

    We Use Proven Technology

    Our reports and processes are delivered on everyday technologies. There is nothing new to learn, you just need to speak with prospects.

    Exceptional Client Management

    Winning is about measurement & accountability - our Client Managers will support you with both, delivering outstanding results.

    Looking for DIGITAL Inspiration?

    Download Our FREE Digital Marketing Strategy Framework

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    JOANNE BLAND

    SOCIAL MEDIA MANAGER

    Jo has worked in advertising for the majority of her career with brands such as Emap & Natmags  before taking a career break to bring up her family. Since joining the business the Jo continues to deliver first class online advertising and Client Management across all PPC channels and Social Media.

    Jo key focus is to drive client satisfaction and results for all clients as well as brand building especially across social channels.

    DALE POWELL

    ADVERTISING LEAD

    Dale has worked in PPC Marketing since 2013. Accredited by Google Partners he has delivered significant growth for businesses across multiple sectors, specialising in professional services including Finance, Legal, Architecture and Trade sectors for the last 12 years.

    Dale’s focus is performance marketing across Google Ads and its relevant channels with business results the key metrics he is measured on.

    HARSH CHOUBY

    TECHNICAL LEAD

    Harsh has graduated with MBNA in Computer Science from the University of Bangalore. He has worked in IT and the IT Services for the last 15 years and responsible for all things technical.

    Whether programming, completing software development, coding or e-commerce, Harsh and his team are able to design, build, deliver or resolve your technical needs.

    SAM OBRART

    WEB DEVELOPMENT LEAD

    Sam has worked in digital marketing for the last 10 years, honing his skills in web development & SEO before adding social & conversion rate optimisation to his repertoire. Sam is obsessed with numbers and consistently delivers outstanding rates of return.

    Sam’s expertise is primarily based in online optimisation of landing pages and other digital assets to enable quality leads that our clients can close. 

    Kwarme Lestrade

    Content Design/Production and Publishing

    Kwame Lestrade is a film-maker, photographer and creative director for the last decade. He brings over 12 years experience producing and directing engaging videos, brand promos with clients including BBC, Tommy Hilfiger, Hampton Court Palace, Calvin Klein, United Arab Emirates as well as countless SME’s.

    ​In his ’spare’ time, he’s also an award-winning film director, camping enthusiast, husband and father of three. “Too much of a good thing can be truly wonderful”

    Ian Sutcliffe

    Strategic Growth Planning, Performance Coach, Non Exec Directorships

    With almost 30 years’ business and coaching experience in the professional services sector, Ian has held senior leadership roles with responsibility for sales, operations and client relationships. Ian is co-founder of his own advisory business and a Prince’s Trust Mentor.

    Specialising in strategic planning, business growth strategy, performance transformation, leadership coaching and mentoring, Ian can help you and your business excel in the markets in which you operate.

    Diana Crabtree

    Content Design/Production and Publishing

    Diana’s 30-year career has included senior management positions within global organisations, such as Aramark, Lyreco, Nestle and Hutchsison Whampoa, as well as roles in UK organisations such as Goss Interactive. Diana’s areas of specialism include business management, growth, web development & search engine optimisation (SEO).

    Diana’s role is to bring to life Brands through Website Design and Development plus delivering Search Engine Optimisation (SEO), that deliver tangible results.

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    Rob McBride

    Digital Audit, Website Design, Branding & Packaging

    Rob Specialises in design and branding through to print, distribution and all aspects of digital media; his role truly captures the essence of your marketing aspirations and delivers them in a consistent and professional manner.

    Rob’s aim is to target, surprise, motivate and inspire clients and more importantly their clients. With any one or a combination of their services, his guarantee is that every campaign undertaken, will be delivered with expertise and a friendly approachable manner.