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Hospitality Firm London

Generates £1,139,000 in Pipeline

Background?

A London based hospitality firm specialising in Indian weddings and events was looking to expand its operations after procuring a new larger kitchen space, due to an end of tenancy on their older unit. With over 50 employees and delivering 70+ events a year our client’s ambition was to grow by 50% in 12 months.

The Results

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Sales Qualified Leads
£ 0
Pipeline
£ 0 +
Business Won

The Story

After serving the Indian hospitality market in London for 13 years, our client found they were coming to the end of their lease and were required to move property. After substantial growth through word of mouth they now needed to take the business to the next level. Online marketing was the natural next step.

The clients challenges 

  1. Required 100% increase in leads to support the new cost structure
  2. Lack of online digital visibility and digital infrastructure 
  3. Limited exposure to the different online channels like Facebook/Google etc 
  4. No visibility of online traffic or sources
  5. No real sales process enabling high lead close rate

The Goal

Deliver a 50% increase in sales over a 12 month period.

The Solution

Through engaging with the client’s leadership and understanding the key challenges, the following solution was provided to meet with the client’s future ambitions and business targets. 

  1. Strategy workshop
  2. Digital Infrastructure build including landing pages
  3. Regional advertising campaign on social and search engines
  4. Marketing Automation for internal and external communications
  5. Measure, analyse and improve results
  6. New business training to increase close rates
  7. Outstanding online client experience 
  8. World class account management & reporting

Products Used

Digital Marketing Strategy

Advertising
Social & Search

Conversion Rate Optimisation

Client
Management

Reporting &
Analytics

Elite
Sales Support

What Our Client Says...

“After our first strategy workshop, it was clear we needed the support of a professional marketing organisation like Quechua Digital Advisory. The first few weeks were spent optimising the campaign then we never looked back. 100% increase in leads from month 2 and we had to employ more sales people which was a nice problem to have.”

Director

Indian Hospitality Company, London

Have a PROJECT in Mind?

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JOANNE BLAND

SOCIAL MEDIA MANAGER

Jo has worked in advertising for the majority of her career with brands such as Emap & Natmags  before taking a career break to bring up her family. Since joining the business the Jo continues to deliver first class online advertising and Client Management across all PPC channels and Social Media.

Jo key focus is to drive client satisfaction and results for all clients as well as brand building especially across social channels.

DALE POWELL

ADVERTISING LEAD

Dale has worked in PPC Marketing since 2013. Accredited by Google Partners he has delivered significant growth for businesses across multiple sectors, specialising in professional services including Finance, Legal, Architecture and Trade sectors for the last 12 years.

Dale’s focus is performance marketing across Google Ads and its relevant channels with business results the key metrics he is measured on.

HARSH CHOUBY

TECHNICAL LEAD

Harsh has graduated with MBNA in Computer Science from the University of Bangalore. He has worked in IT and the IT Services for the last 15 years and responsible for all things technical.

Whether programming, completing software development, coding or e-commerce, Harsh and his team are able to design, build, deliver or resolve your technical needs.

SAM OBRART

WEB DEVELOPMENT LEAD

Sam has worked in digital marketing for the last 10 years, honing his skills in web development & SEO before adding social & conversion rate optimisation to his repertoire. Sam is obsessed with numbers and consistently delivers outstanding rates of return.

Sam’s expertise is primarily based in online optimisation of landing pages and other digital assets to enable quality leads that our clients can close. 

Kwarme Lestrade

Content Design/Production and Publishing

Kwame Lestrade is a film-maker, photographer and creative director for the last decade. He brings over 12 years experience producing and directing engaging videos, brand promos with clients including BBC, Tommy Hilfiger, Hampton Court Palace, Calvin Klein, United Arab Emirates as well as countless SME’s.

​In his ’spare’ time, he’s also an award-winning film director, camping enthusiast, husband and father of three. “Too much of a good thing can be truly wonderful”

Ian Sutcliffe

Strategic Growth Planning, Performance Coach, Non Exec Directorships

With almost 30 years’ business and coaching experience in the professional services sector, Ian has held senior leadership roles with responsibility for sales, operations and client relationships. Ian is co-founder of his own advisory business and a Prince’s Trust Mentor.

Specialising in strategic planning, business growth strategy, performance transformation, leadership coaching and mentoring, Ian can help you and your business excel in the markets in which you operate.

Diana Crabtree

Content Design/Production and Publishing

Diana’s 30-year career has included senior management positions within global organisations, such as Aramark, Lyreco, Nestle and Hutchsison Whampoa, as well as roles in UK organisations such as Goss Interactive. Diana’s areas of specialism include business management, growth, web development & search engine optimisation (SEO).

Diana’s role is to bring to life Brands through Website Design and Development plus delivering Search Engine Optimisation (SEO), that deliver tangible results.

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Rob McBride

Digital Audit, Website Design, Branding & Packaging

Rob Specialises in design and branding through to print, distribution and all aspects of digital media; his role truly captures the essence of your marketing aspirations and delivers them in a consistent and professional manner.

Rob’s aim is to target, surprise, motivate and inspire clients and more importantly their clients. With any one or a combination of their services, his guarantee is that every campaign undertaken, will be delivered with expertise and a friendly approachable manner.