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Immigration Law Firm (Surrey)

Lead Quality Improved 157%

Doubling Revenues and Increasing Average Case Value

Background?

A Surrey based Immigration Law Firm was looking to expand and required the support of a digital marketing agency to increase leads. After working with multiple marketing agencies the leads increased along with workload however, revenues did not increase proportionately to the workload.

The Results

0 +
Sales Qualified Leads
£ 0
Pipeline
£ 0 +
Business Won

The Story

After working for large solicitors this group of the lawyers decided to go it alone and build their own legal firm delivering initially immigration services. With all new start up’s the website was in place but the marketing was not. In good faith the firm’s owners recruited multiple marketing agencies and leads started to arrive. 

However, the quality of the leads did not deliver the right revenues. That’s where Quechua Digital Advisory came in, providing a 150% increase in quality leads using systems to build qualitative algorithms with the advertising platforms such as Google and Facebook. 

  1. Increase the number of quality leads (Sales Qualified Leads)
  2. Build a digital infrastructure to support conversion rate optimisation
  3. Provide digital expertise across all advertising channels like Google, Facebook, Twitter, LinkedIn
  4. Deliver a sales process enabling high lead close rate
  5. Increase average order value to ensure business is profitable

The Goal

Increase the Number of Qualitative Leads by 100% from 15% to 30%

The Solution

After listening and understanding the clients business objectives the team built a solution to match the clients digital maturity.This included…

  1. Strategy Workshop to agree business objective & goals
  2. Digital infrastructure build
  3. Local and national advertising campaigns across multiple channels
  4. Deliver high performing landing pages 
  5. Marketing automating providing lead efficiency 
  6. Measure, analyse and improve results
  7. New business training to increase offline close rates
  8. Outstanding online client experience 
  9. World class account management & reporting 

Products Used

Digital Marketing Strategy

Advertising
Social & Search

Conversion Rate Optimisation

Client
Management

Reporting &
Analytics

Elite
Sales Support

What Our Client Says...

“After using different marketing agencies, we had a large degree of skepticism on how we could turn around our fortunes. We knew digital marketing was the way to go, as we had seen it work in our past lives. This is where Quechua Digital Advisory stepped in, walking us through the process and how they transform the quality of the leads. Our lead quality has improved 157% – great guys to work with!”

Managing Partner

Immigration Law Firm, Surrey

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JOANNE BLAND

SOCIAL MEDIA MANAGER

Jo has worked in advertising for the majority of her career with brands such as Emap & Natmags  before taking a career break to bring up her family. Since joining the business the Jo continues to deliver first class online advertising and Client Management across all PPC channels and Social Media.

Jo key focus is to drive client satisfaction and results for all clients as well as brand building especially across social channels.

DALE POWELL

ADVERTISING LEAD

Dale has worked in PPC Marketing since 2013. Accredited by Google Partners he has delivered significant growth for businesses across multiple sectors, specialising in professional services including Finance, Legal, Architecture and Trade sectors for the last 12 years.

Dale’s focus is performance marketing across Google Ads and its relevant channels with business results the key metrics he is measured on.

HARSH CHOUBY

TECHNICAL LEAD

Harsh has graduated with MBNA in Computer Science from the University of Bangalore. He has worked in IT and the IT Services for the last 15 years and responsible for all things technical.

Whether programming, completing software development, coding or e-commerce, Harsh and his team are able to design, build, deliver or resolve your technical needs.

SAM OBRART

WEB DEVELOPMENT LEAD

Sam has worked in digital marketing for the last 10 years, honing his skills in web development & SEO before adding social & conversion rate optimisation to his repertoire. Sam is obsessed with numbers and consistently delivers outstanding rates of return.

Sam’s expertise is primarily based in online optimisation of landing pages and other digital assets to enable quality leads that our clients can close. 

Kwarme Lestrade

Content Design/Production and Publishing

Kwame Lestrade is a film-maker, photographer and creative director for the last decade. He brings over 12 years experience producing and directing engaging videos, brand promos with clients including BBC, Tommy Hilfiger, Hampton Court Palace, Calvin Klein, United Arab Emirates as well as countless SME’s.

​In his ’spare’ time, he’s also an award-winning film director, camping enthusiast, husband and father of three. “Too much of a good thing can be truly wonderful”

Ian Sutcliffe

Strategic Growth Planning, Performance Coach, Non Exec Directorships

With almost 30 years’ business and coaching experience in the professional services sector, Ian has held senior leadership roles with responsibility for sales, operations and client relationships. Ian is co-founder of his own advisory business and a Prince’s Trust Mentor.

Specialising in strategic planning, business growth strategy, performance transformation, leadership coaching and mentoring, Ian can help you and your business excel in the markets in which you operate.

Diana Crabtree

Content Design/Production and Publishing

Diana’s 30-year career has included senior management positions within global organisations, such as Aramark, Lyreco, Nestle and Hutchsison Whampoa, as well as roles in UK organisations such as Goss Interactive. Diana’s areas of specialism include business management, growth, web development & search engine optimisation (SEO).

Diana’s role is to bring to life Brands through Website Design and Development plus delivering Search Engine Optimisation (SEO), that deliver tangible results.

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Rob McBride

Digital Audit, Website Design, Branding & Packaging

Rob Specialises in design and branding through to print, distribution and all aspects of digital media; his role truly captures the essence of your marketing aspirations and delivers them in a consistent and professional manner.

Rob’s aim is to target, surprise, motivate and inspire clients and more importantly their clients. With any one or a combination of their services, his guarantee is that every campaign undertaken, will be delivered with expertise and a friendly approachable manner.