Quechua Digital Advisory drive £1,139,000 sales pipeline in 12 weeks using Facebook Ads
Their Story
This UK hospitality company, who deliver personal and corporate event management throughout the UK, required an updated digital approach to their marketing strategy and Hospitality Lead Generation.
The business has up to 50 people working across key venues and kitchens, serving thousands of unique catering experiences every year.
Their Challenge
After dabbling in online advertising, they decided to outsource their digital marketing. They needed support to make enquiries predictable and sustainable. They did not have the Digital Marketing in the Hospitality Industry to scale the operation. They needed a full online review, to support their growth ambition and 2020 business goals.
Their Goal
The objectives were simple, they wanted to build a digital infrastructure to support brand awareness and online hospitality lead generation. The key market was the South East of England advertising in the personal event space. They required strategic sales support, to ensure efficiencies, close rates and customer satisfaction improved. All three goals needed to be measured and monitored in real time.
How they found Quechua Digital Advisory?
As you would expect, via digital (in fact Facebook Ads). They contacted the team via their website, and we met face-to-face the following week. After the Initial Consultation, they were provided with a business case. This included a return on advertising spend (ROAS), Return on Investment (ROI) and Break-even Analysis. “It was a no brainer for investment”
How do they describe Quechua Digital’s approach?
They were organised, insightful and passionate. They explained there 5 simple steps to success in digital marketing for a hospitality business, which gave us the confidence to invest. They followed through on their promises.
Their Success
The results from our digital marketing in the hospitality industry service completely surpassed all expectations. The results speak for themselves….
- 517,000 ads served
- 211,000 people saw the ads
- 1000%+ lift web traffic
- 50+ quality leads generated
- 5x expected leads
- 5x expected return on investment
- £1,139,000 sales pipeline generated
The volume of leads originally took the client by surprise, but Quechua Digital built a strategic lead generation framework + automation, which enabled the client to manage the workload.
Products used
- Digital Strategy
- Content (design & build)
- Facebook Ads
- Automation
- Strategic Sales Support
