Around 80% of luxury sales are digitally influenced, according to McKinsey reports. What does it suggest? Digital Marketing for luxury architects has become essential for businesses in driving more sales and generating higher revenue. What about marketing for luxury architects? Is Digital Marketing a good option for Luxury Architects also?
Discover everything about marketing for luxury architects in this detailed article mentioning the best marketing strategies and tips for luxury architecture firms.
Marketing for Luxury Architecture Businesses
It is important to understand that Digital Marketing is not a practice restricted to eCommerce businesses. The different techniques of digital marketing can be used for businesses outside the eCommerce industry too, and luxury architects are also deserving recipients of the benefits of Digital Marketing.
The process can be different, but Digital Marketing offers the same advantages for architecture firms as it has for other online businesses. It helps in generating more leads and revenue, improves findability, raises brand awareness, and a lot more.
With customers being more inclined towards the information present on the internet and Googling everything before buying a product or hiring an architect, it gets more important for businesses to have a robust online presence. Businesses are required to build a relationship of trust with the audience and convert them into paying customers after taking them through your marketing funnel.
What is Included in Digital Marketing for Luxury Architects?
The ultimate target of digital marketing is to get more clicks through online searches. But unlike other businesses, the key areas of action are different when digital marketing for luxury architects.
Building a good website is not enough. To maximize the results from digital marketing services, luxury architecture business owners should focus on engaging more with the audience and building a connection with them. The following are the best Digital Marketing techniques to achieve these objectives.
Use the Power of PPC Advertising
When you are in the luxury architecture designing business, regular marketing practices for architecture firms are not going to help. To target an audience belonging to the richest layer of society, you must make sure that you’re coming to the top of Google and other search engine result pages. But achieving it through organic digital marketing practices is hard and will consume a lot of time.
Pay Per Click (PPC) advertising helps your business come right on the top of search results. It, therefore, helps in generating results faster than SEO which can take several months.
So what specifically can you do to reach high-value audiences other than their demographics and location? Naturally, keywords aligned to high-income earners and geographies i.e., “Luxury Architect”, “Architect Hampstead”, and” Architect Chiswick”. The combination of the above plus explicit ads and landing pages tweaked to high-income individuals will provide you firm the best opportunity to land the lion’s share of great leads.
Creative Social Media Marketing
High-quality imagery and other visual content of your completed luxury architecture projects will help in gathering more attention and generate an emotional response in the audience. It is always highly impactful.
Luxury Architects need creative Social Media Marketing services that will use stunning graphics(photographs and videos) to bridge the gap with the customers, build a strong emotional connection, and commit the users to provide a better lifestyle than they ever have had with your world-class luxury architectural designs.
Blending social media marketing paid ads with organic marketing practices can help luxury architects in getting better results in a shorter time by reaching out to an audience having similar interests.
Design a Website that is Attractive and Functional
You’re a luxury design architect, and the first way to distinguish yourself from the rest is through a website that is designed to look luxurious.
Websites play a crucial role in representing businesses and their services. Don’t create a website that has pages flooded with images or content. Hire a professional website design and development service provider to create a website that has the following features –
- Premium design and high functionality
- Easy to navigate
- Optimized for all devices(Mobile, Desktop, Tabs)
- Easily accessible contact and location
Make sure to have a website that matches the luxurious theme of your business and conveys the most relevant information about your business to the audience.
But having a website won’t do the magic. It must rank higher in the online search results to have more clicks, which would increase the number of leads generated. Two of the most important techniques that play a major role in the ranking of a website are –
Search Engine Optimisation (SEO)
It is a Digital Marketing technique that helps elevate a website’s ranking. There are different types of search engine optimization (SEO) – On Page SEO, Off Page SEO, and Technical SEO.
SEO covers different aspects like building a strong backlink structure, adding keywords-based meta tags and heading tags, and much more. It is the best organic marketing technique that can gradually bring your website to the top of search engine result pages.
It is a crucial part of On-Page SEO. Luxury architects need to have keyword-based content on their website that boosts your website to be shown for relevant queries depending on the keywords used.
Therefore, you must have high-quality content on your website that delivers your message to the audience in the most creative manner.
Apart from these 3, many other techniques like Conversion Rate Optimisation and Marketing Automation are worth using for marketing luxury architects’ businesses.
Let’s now look at a couple of digital marketing trends to identify some areas that require more attention during marketing.
Latest Digital Marketing Trends
Technology has grown rapidly over the last few years, and consumers, like always, are too fast in adopting these new technological advancements. What is required for businesses is to step in the same line with customers and focus on marketing their businesses that catch the maximum user attention.
Here are the latest digital marketing trends –
The use of voice search is increasing as mobile users now have advanced voice assistants with better control to find information online. According to published reports, 71% of voice users search for general questions at least weekly.
Now the challenge for architecture businesses is that voice search results are different from the usual online searches. When somebody searches on the internet using a voice command, only the top results are shown that answer the query in the most relevant manner.
It means that businesses, including luxury architects, need to optimize their content(website, blogs, etc.) and use a more conversational tone to answer the users’ queries so as to come in the top search results. Content marketing, a vital constituent of Digital Marketing, will come into play here in this situation to help luxury architects make their business easily findable on the internet.
Users these days prefer to trust real-life, authentic experiences. Seeing a real person sharing their views about a brand generates a sense of credibility from the customer’s point of view.
Now it really matters who is the person promoting a brand, and this is where the term influencer marketing comes into action. Partner with some top influencers so they’ll share content about your luxury architect business. It will make people trust your architecture firm more and will likely increase your brand recognition across multiple social media channels or digital platforms.
How Quechua Digital Advisory can Help
We are the most innovative Digital Marketing Agency in London, UK, serving the architecture industry with results-driven Digital Marketing Services. Quechua Digital Advisory has a diverse portfolio of serving some of the most prestigious luxury architects in the United Kingdom.
Our well-defined process of analyzing your business and then strategizing and implementing result-producing Digital Marketing Services makes us the best Digital Agency in London.
Bring life to your marketing campaigns with our paid and organic Digital Marketing services. Call us now to talk to our Digital Marketing expert.