Keeping you up to date with all things digital marketing. From digital news from around the world to platforms, tips and tricks and growth hacks that will keep new clients coming to your digtial front door.
7 min readIn the fast-paced world of online advertising, Pay-Per-Click (PPC) campaigns are a cornerstone of digital marketing strategies. However, many advertisers face the challenge of budget cannibalisation, where different campaigns or keywords
9 min readThe digital advertising ecosystem is a dynamic and ever-evolving landscape. As businesses adapt to new technologies, tools like Google Ad Manager (GAM), programmatic advertising, AI-powered solutions, and curated marketplaces have
15 min readPay-per-click (PPC) advertising is evolving rapidly, with Artificial Intelligence (AI) at the forefront. For businesses operating in the competitive UK market, leveraging AI in PPC campaigns has become a necessity
8 min readPay-Per-Click (PPC) advertising has become a cornerstone of digital marketing, enabling businesses to drive targeted traffic, increase conversions, and maximise return on investment (ROI). However, managing PPC campaigns can be
8 min readIn the rapidly evolving landscape of digital marketing, PPC (Pay-Per-Click) advertising continues to dominate as a powerful tool for UK businesses looking to enhance visibility, drive traffic, and achieve high
6 min readTable of Contents Introduction In the competitive landscape of legal services, law firms are continually seeking innovative ways to attract new clients. One of the most effective strategies for reaching
11 min readIntroduction Artificial Intelligence (AI) has rapidly become a pivotal force in digital marketing, transforming how businesses plan, execute, and optimise their marketing strategies. As AI technologies like ChatGPT and Google
13 min readIntroduction Artificial Intelligence (AI) is transforming the landscape of digital marketing, making it an indispensable tool for modern marketers. By leveraging AI in marketing, you can significantly enhance your content
8 min readIntroduction In the ever-evolving landscape of digital advertising, Microsoft Advertising (formerly known as Bing Ads) has emerged as a formidable player alongside Google Ads. While Google Ads may dominate the
Jo has worked in advertising for the majority of her career with brands such as Emap & Natmags before taking a career break to bring up her family. Since joining the business the Jo continues to deliver first class online advertising and Client Management across all PPC channels and Social Media.
Jo key focus is to drive client satisfaction and results for all clients, as well as, providing Sales Consultancy utilising key tools and methodologies.
Dale has worked in PPC Marketing since 2013. Accredited by Google Partners he has delivered significant growth for businesses across multiple sectors, specialising in professional services including Finance, Legal, Architecture and Trade sectors for the last 12 years.
Dale’s focus is performance marketing across Google Ads and its relevant channels with business results the key metrics he is measured on.
Harsh has graduated with MBNA in Computer Science from the University of Bangalore. He has worked in IT and the IT Services for the last 15 years and responsible for all things technical.
Whether programming, completing software development, coding or e-commerce, Harsh and his team are able to design, build, deliver or resolve your technical needs.
Sam has worked in digital marketing for the last 10 years, honing his skills in web development & SEO before adding social & conversion rate optimisation to his repertoire. Sam is obsessed with numbers and consistently delivers outstanding rates of return.
Sam’s expertise is primarily based in online optimisation of landing pages and other digital assets to enable quality leads that our clients can close.
Kwame Lestrade is a film-maker, photographer and creative director for the last decade. He brings over 12 years experience producing and directing engaging videos, brand promos with clients including BBC, Tommy Hilfiger, Hampton Court Palace, Calvin Klein, United Arab Emirates as well as countless SME’s.
In his ’spare’ time, he’s also an award-winning film director, camping enthusiast, husband and father of three. “Too much of a good thing can be truly wonderful”
With almost 30 years’ business and coaching experience in the professional services sector, Ian has held senior leadership roles with responsibility for sales, operations and client relationships. Ian is co-founder of his own advisory business and a Prince’s Trust Mentor.
Specialising in strategic planning, business growth strategy, performance transformation, leadership coaching and mentoring, Ian can help you and your business excel in the markets in which you operate.
Diana’s 30-year career has included senior management positions within global organisations, such as Aramark, Lyreco, Nestle and Hutchsison Whampoa, as well as roles in UK organisations such as Goss Interactive. Diana’s areas of specialism include business management, growth, web development & search engine optimisation (SEO).
Diana’s role is to bring to life Brands through Website Design and Development plus delivering Search Engine Optimisation (SEO), that deliver tangible results.
Rob Specialises in design and branding through to print, distribution and all aspects of digital media; his role truly captures the essence of your marketing aspirations and delivers them in a consistent and professional manner.
Rob’s aim is to target, surprise, motivate and inspire clients and more importantly their clients. With any one or a combination of their services, his guarantee is that every campaign undertaken, will be delivered with expertise and a friendly approachable manner.
