3 Whys of Digital Marketing for #SMEUK Business Owners

3 min read

The 3 WHYS for Doing Digital Marketing!

The purpose of this article is to provide business owners a 5 minute read on the 3 WHYS of Digital Marketing Services?

  1. Why invest in Digital Marketing Services?
  2. Why invest now?
  3. Why choose Quechua Digital Advisory?


The world has changed – consumers are connected and empowered like never before. Firstly, driven by the internet, then mobile and now social. To further complicate the landscape, digital channels have proliferated (see fig 1 for landscape), consumer expectation has changed and business models turned on their head.

Who would have thought 10 years ago that…………..

  • Uber would become the largest Private Hire company – but own no cars
  • Air BNB would become the largest Private Hire company – but own no rooms
  • Amazon would become the largest Retailer – but own no outlets (until recently)
  • Facebook would become the largest Media Company – but own no content

And to add to the above, 50% of the workforce by 2020 will be millennial (born between 1982 and 2000) and are digital natives, mobile first. It’s time to think differently to #disrupt or be #disrupted

Fig1 – Digital Landscape

1.   Why invest in Digital Marketing Services?

  • 70-80% of people research a company online BEFORE visiting a small business or making a purchase with them
  • Every day, the average UK based user spends 1 hour 50 minutes scrolling through social media sites
  • A whopping 40 million people, or 71% of UK adults can be reached with online adverts
  • You can be highly targeted based on your ideal customer using demographic, behaviours, and interests plus purchasing intent
  • Your results are highly measurable, providing clear ROI (Return on Investment) and CPA (Cost per Acquisitions)

2.   Why invest now?

  • It will provide immediate results, new leads, new revenue, higher loyalty with lower risk
  • It will provide competitive edge today- 66% of small business owners say that finding new clients is a top concern
    • Yet only
    • Only 25% of small businesses invest in online marketing/advertising
    • Only 17% of small businesses are investing in Search Engine Optimisation
    • Only 20% of small businesses invest in content marketing
  • Presently Digital Marketing Services is very cost efficient with the ability to reach tens of thousands of your ideal clients, driving inbound leads and or footfall
  • Organic Marketing is Dead – Facebook’s organic reach is 1-2% of followers and therefore Small businesses must think differently

3.   Why choose Quechua Digital Advisory?­­­

  1. We charge 20% of the cost of building your own digital marketing team
  2. We are experts in our field, giving you time to focus on your core business activities
  3. We Digital Marketing Services deliver business outcomes not vanity metrics meaning increased revenue, cost reduction, mitigation of risk
  4. We generate NEW LEADS and NEW REVENUE at a low Cost per Acquisition.
  5. We provide outstanding Return on Investment (ROI) with full business case
  6. We save you time providing a single unified view across digital channels, therefore you can make business decisions based on insight.

Empowering Your Digital Success: Quechua Digital Advisory
Your Partner in Digital Advertising and Sales Excellence

Quechua Digital Advisory is a Digital Marketing Agency London who accelerates business growth in a digital world. We provide digital marketing services across 5 key areas including, Digital Marketing Strategy, Digital Advertising (Google Ads, Facebook Ads, Instagram Ads Linked In & Twitter Ads), Website Design, Search Engine Optimisation (SEO) plus Conversion Rate Optimisation.

“It is not the strongest of the, species that survives, nor the most intelligent. It is the one that is the most adaptable to change.”

Charles Darwin

Contact Us Now For More Information
020 7856 0303

Speak with us today: 020 7856 0303



Jo has worked in advertising for the majority of her career with brands such as Emap & Natmags  before taking a career break to bring up her family. Since joining the business the Jo continues to deliver first class online advertising and Client Management across all PPC channels and Social Media.

Jo key focus is to drive client satisfaction and results for all clients, as well as, providing Sales Consultancy utilising key tools and methodologies.





Dale has worked in PPC Marketing since 2013. Accredited by Google Partners he has delivered significant growth for businesses across multiple sectors, specialising in professional services including Finance, Legal, Architecture and Trade sectors for the last 12 years.

Dale’s focus is performance marketing across Google Ads and its relevant channels with business results the key metrics he is measured on.

Harsh Choubey


Harsh has graduated with MBNA in Computer Science from the University of Bangalore. He has worked in IT and the IT Services for the last 15 years and responsible for all things technical.

Whether programming, completing software development, coding or e-commerce, Harsh and his team are able to design, build, deliver or resolve your technical needs.





Sam has worked in digital marketing for the last 10 years, honing his skills in web development & SEO before adding social & conversion rate optimisation to his repertoire. Sam is obsessed with numbers and consistently delivers outstanding rates of return.

Sam’s expertise is primarily based in online optimisation of landing pages and other digital assets to enable quality leads that our clients can close. 


Kwarme Lestrade

Content Design/Production and Publishing

Kwame Lestrade is a film-maker, photographer and creative director for the last decade. He brings over 12 years experience producing and directing engaging videos, brand promos with clients including BBC, Tommy Hilfiger, Hampton Court Palace, Calvin Klein, United Arab Emirates as well as countless SME’s.

​In his ’spare’ time, he’s also an award-winning film director, camping enthusiast, husband and father of three. “Too much of a good thing can be truly wonderful”


Ian Sutcliffe

Strategic Growth Planning, Performance Coach, Non Exec Directorships

With almost 30 years’ business and coaching experience in the professional services sector, Ian has held senior leadership roles with responsibility for sales, operations and client relationships. Ian is co-founder of his own advisory business and a Prince’s Trust Mentor.

Specialising in strategic planning, business growth strategy, performance transformation, leadership coaching and mentoring, Ian can help you and your business excel in the markets in which you operate.


Diana Crabtree

Content Design/Production and Publishing

Diana’s 30-year career has included senior management positions within global organisations, such as Aramark, Lyreco, Nestle and Hutchsison Whampoa, as well as roles in UK organisations such as Goss Interactive. Diana’s areas of specialism include business management, growth, web development & search engine optimisation (SEO).

Diana’s role is to bring to life Brands through Website Design and Development plus delivering Search Engine Optimisation (SEO), that deliver tangible results.

Quechua Digital Advisory Logo

Thank you for submit your details. Click below button to download.

Quechua Digital Advisory Logo
Please complete your details below, so we can forward the DIgital Strategy Framework!

Rob McBride

Digital Audit, Website Design, Branding & Packaging

Rob Specialises in design and branding through to print, distribution and all aspects of digital media; his role truly captures the essence of your marketing aspirations and delivers them in a consistent and professional manner.

Rob’s aim is to target, surprise, motivate and inspire clients and more importantly their clients. With any one or a combination of their services, his guarantee is that every campaign undertaken, will be delivered with expertise and a friendly approachable manner.