Fake Google Reviews – 5 Steps To Remove Them

5 min read

Remove Fake Google Reviews – 5 Steps To Remove Them

Introduction

We are always asked is how to remove fake Google reviews. Unfortunately, the answer is not simple nor will it provide immediate results. However, with a little persistence and direction, it’s worth investing your time to rectify the situation.

In this article, we address the following 4 questions. This will get you on your way to restoring your online reputation and how to get rid of fake Google reviews.

  1. What is online reputation?
  2. Why is online reputation important?
  3. What steps can I take to remove a bad Google review?
  4. What steps should I take to remove fake Google reviews?

What is online reputation?

Online reputation management is the way other people see you, your business and your products online. Much like traditional reputation management, it’s all about perception but with a difference. The client is in control not the brand.

It  is now necessary to build your digital public image, one online review at a time and monitor on a regular basis. Therefore, anyone searching for your brand, finds 5-star reviews and positive customer experiences that paint your company in the best possible light.

Why is online reputation important?

Online reputation is important for the same reason as traditional reputation, but with added impetuous. It used to be easy for brands to protect themselves, controlling the message about who they were and what they stand for, but that world has changed. We are no longer in control of the conversation, our customer do.

They can add unfiltered comments online, based on their views, perceptions and experiences or not as the case may be. They are also able to tell the world through online reviews, social media and blogs – rather than just 10 friends of old. The digital landscape is interconnected and complex, so one bad comment can become viral and shared across hundreds of platform as highlighted below.

Figure 1 – complex digital landscape that needs to be monitored.

What are the impacts of poor online reputation?

Poor online reputation management has a significant impact financially, personally and emotionally in business for the following reasons…..

  • 90% of consumers used the internet to find a local business in the last year, with 33% looking every day
  • 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they ‘always’ read reviews
  • The average consumer reads 10 reviews before feeling able to trust a business
  • Only 53% of people would consider using a business with less than 4 stars
  • The average consumer spends 13 minutes and 45 seconds reading reviews before making a decision
  • Among consumers that read reviews, 97% read businesses’ responses to reviews
  • The internet doesn’t forget

Source

What Steps can I Take to Remove Fake Google Reviews?

Step 1 – Be proactive and responsive

  • Respond to all reviews within 24 hours with a personal message
    • be nice and don’t get personal
    • keep it short and sweet
    • thank your reviewers
    • be a friend, not a salesperson

Step 2 – Make contact with the clients who’s left the review

  • Make contact with the clients who’s left the bad review. Ask the reasons why and see if you can come to a resolution. Once resolved ask the client if they would be willing update the review
  • If the client is unwilling to do this, then all is not lost as some poor Google Reviews make the business look authentic. Nobody can please everybody all of the time.

Source

How to Get Rid of Fake Google Reviews?

Step 1 – Establish if the review is fake.

The below items are good indicators of fake reviews.

  • You do not recognise the reviewers name
  • You have no records of the individual on your CRM
  • The reviewer has only left 1 Google review. Trolls generally make fake reviews from 1-time accounts
  • The Google review does not leave a comment just a 1 or 2 stars rating
  • Are there a number of single Google reviews in a very short space of time (1 month)

NB – It could also be a classic case of mistaken identity. Verify which business the review was left for – does it mentions names of individuals, products or services that you deliver.

Step 2 – Understand if the review violates Google policy

Reading Google’s Probative and Restrictive Content. Most fake reviews fall in to the category of Off Topic.

Source

Step 3 – Flag the Google Review as inappropriate

  • click Reviews
  • click the vertical 3 dots at the top right of the review (ellipsis)
  • flag as inappropriate

This will start the process to delete the Google review. Allow up to 3  few days for the request to be processed

Step 4 – Make direct contact with Google

Should Google response not be the outcome you are looking for, make direct contact with the Google My Business team. There are a number of ways to do this…….however make sure you provide them with the correct information to resolve the problem. This could include…….

  1. Full business name
  2. Current full business address
  3. Current telephone number
  4. Google Maps URL (GMB Dashboard URL if suspended and not visible on Maps)
  5. Website (if applicable)
  6. Description of your problem (stick to facts that can be proven)
  7. Desired Resolution

Key contacts for Google are

  • Google My Business forms
  • Twitter – @googlemybiz
  • Phone – 0800 169 0409 Option 2

Step 5 – Escalate to Google’s support Team

If all else fails there is one last ‘nuclear’ option. Escalate the issue as a legal matter. Even if Google support does not think it violates their policies, you can still remove Fake Google reviews that you think violates the law.

A Google review may violate the law if it commits libel or slander, or if it infringes on copyright, for example. Please use this form to raise a legal matter – Google Review Legal Form. There is more information on how to raise a Google legal removal request

via this page.

FINALLY, should all else fail, you should have a business wide policy of continually requesting all satisfied clients for a Google review. All you need to do is send them your Google Review link from My Google Business account, which will eventually bury bad news.

After all, 67% of satisfied clients leave a review when they have received good service.

In Summary 

Online reputation management plays a significant role in business of all sizes but specifically SME. Just like traditional reputation, it needs to be monitored, managed and resolved in real time or it will become detrimental to long-term business. Bad reviews are not the end of the world and fake reviews should not be tolerated. However, with the above steps, both can be dealt with in an expedited manor.

If you require any further information surrounding the above or any of our other services, feel free to contact us on 020 7856 0303 or growth@quechuadigital.co.uk .

Empowering Your Digital Success: Quechua Digital Advisory
Your Partner in Digital Advertising and Sales Excellence

Quechua Digital Advisory is a Digital Marketing Agency London who accelerates business growth in a digital world. We provide digital marketing services across 5 key areas including, Digital Marketing Strategy, Digital Advertising (Google Ads, Facebook Ads, Instagram Ads Linked In & Twitter Ads), Website Design, Search Engine Optimisation (SEO) plus Conversion Rate Optimisation.

“It is not the strongest of the, species that survives, nor the most intelligent. It is the one that is the most adaptable to change.”

Charles Darwin

Contact Us Now For More Information
www.quechuadigital.co.uk/contact
growth@quechuadigital.co.uk
020 7856 0303

Speak with us today: 020 7856 0303

JOANNE BLAND

SOCIAL MEDIA MANAGER /Sales Consultant

Jo has worked in advertising for the majority of her career with brands such as Emap & Natmags  before taking a career break to bring up her family. Since joining the business the Jo continues to deliver first class online advertising and Client Management across all PPC channels and Social Media.

Jo key focus is to drive client satisfaction and results for all clients, as well as, providing Sales Consultancy utilising key tools and methodologies.

 

DALE POWELL

DALE POWELL

ADVERTISING LEAD

Dale has worked in PPC Marketing since 2013. Accredited by Google Partners he has delivered significant growth for businesses across multiple sectors, specialising in professional services including Finance, Legal, Architecture and Trade sectors for the last 12 years.

Dale’s focus is performance marketing across Google Ads and its relevant channels with business results the key metrics he is measured on.

Harsh Choubey

TECHNICAL LEAD

Harsh has graduated with MBNA in Computer Science from the University of Bangalore. He has worked in IT and the IT Services for the last 15 years and responsible for all things technical.

Whether programming, completing software development, coding or e-commerce, Harsh and his team are able to design, build, deliver or resolve your technical needs.

 

SAM OBRART

SAM OBRART

WEB DEVELOPMENT LEAD

Sam has worked in digital marketing for the last 10 years, honing his skills in web development & SEO before adding social & conversion rate optimisation to his repertoire. Sam is obsessed with numbers and consistently delivers outstanding rates of return.

Sam’s expertise is primarily based in online optimisation of landing pages and other digital assets to enable quality leads that our clients can close. 

KWARME LESTRADE

Kwarme Lestrade

Content Design/Production and Publishing

Kwame Lestrade is a film-maker, photographer and creative director for the last decade. He brings over 12 years experience producing and directing engaging videos, brand promos with clients including BBC, Tommy Hilfiger, Hampton Court Palace, Calvin Klein, United Arab Emirates as well as countless SME’s.

​In his ’spare’ time, he’s also an award-winning film director, camping enthusiast, husband and father of three. “Too much of a good thing can be truly wonderful”

IAN SUTCLIFFE

Ian Sutcliffe

Strategic Growth Planning, Performance Coach, Non Exec Directorships

With almost 30 years’ business and coaching experience in the professional services sector, Ian has held senior leadership roles with responsibility for sales, operations and client relationships. Ian is co-founder of his own advisory business and a Prince’s Trust Mentor.

Specialising in strategic planning, business growth strategy, performance transformation, leadership coaching and mentoring, Ian can help you and your business excel in the markets in which you operate.

DIANA CRABTREE

Diana Crabtree

Content Design/Production and Publishing

Diana’s 30-year career has included senior management positions within global organisations, such as Aramark, Lyreco, Nestle and Hutchsison Whampoa, as well as roles in UK organisations such as Goss Interactive. Diana’s areas of specialism include business management, growth, web development & search engine optimisation (SEO).

Diana’s role is to bring to life Brands through Website Design and Development plus delivering Search Engine Optimisation (SEO), that deliver tangible results.

Quechua Digital Advisory Logo

Thank you for submit your details. Click below button to download.

Quechua Digital Advisory Logo
Please complete your details below, so we can forward the DIgital Strategy Framework!
ROB MCBRIDE

Rob McBride

Digital Audit, Website Design, Branding & Packaging

Rob Specialises in design and branding through to print, distribution and all aspects of digital media; his role truly captures the essence of your marketing aspirations and delivers them in a consistent and professional manner.

Rob’s aim is to target, surprise, motivate and inspire clients and more importantly their clients. With any one or a combination of their services, his guarantee is that every campaign undertaken, will be delivered with expertise and a friendly approachable manner.

Call Now Button