Marketing for Residential Architects – Top 10 Tips

7 min read

The market for residential architects is in high demand, and so is the need to stay at the top of ever-evolving trends in the digital marketing strategies of architects. From London to Glasgow, there are thousands of online searches looking for architectural solutions. There’s, however, a need for architecture firms to redesign their marketing strategies to boost their business.

The use of digital marketing has been on the rise for a long time now, and architects are able to make huge profits with new marketing techniques. Do you want to know the secret behind successful marketing for architects?

Marketing for Architecture Firms

marketing for architects

An effective marketing framework is essential for residential architects to generate positive business outcomes. And traditional marketing techniques are not on the list of options.

So what is the solution? Digital marketing.

The internet is the primary medium for businesses to connect with their audience. Digital marketing for architecture firms has become a revolutionary technique to promote their firms to an audience that is actually looking for their services. Moreover, Digital marketing has also increased the point of interaction between customers and architecture firms.

Social media marketingPay Per Click advertising, and search engine optimisation are only a few popular Digital Marketing techniques to mention. There are several other ways residential architects can follow to use the power of the various online mediums to market their services.

Discover the top ten marketing tips for residential architects that are proven to be highly rewarding in generating more business.

1. Understand Your Target Audience

The key challenge to promoting residential architecture firms is to precisely target a very specific audience looking or interested in similar services as you offer.

It is, therefore, important for architecture firms to understand their audience and create a strong backbone for their marketing campaigns. A good way to complete this step is to deeply understand what you are offering and to whom. Do you have a luxury home designing business or expertise in specific architectural structures?

Once you find the answer to such questions and identify the recipients of your services, you can take a definite approach to promote your business through digital marketing.

2. Craft Buyer’s Journey – Create a Lead Funnel

A lead funnel is a systematic approach residential architects or any business can use to generate leads. It is a purposely crafted buyer’s journey that includes different stages of educating or making them aware of your services until they make a final decision.
The different stages of a lead funnel are –

  • Awareness
  • Interest
  • Decision
  • Action

To attract new clients, it is crucial to provide them with high-quality content at every stage of the funnel so that you incline them towards a positive decision of hiring you in the end. Use clear calls to action and capture their emails to move ahead in the funnel and finally convert them into paying customers.

3. Competitor Analysis

Competitor Analysis in Social Media Marketing

Monitoring the competitors’ marketing strategies can help you to a great extent in defining great digital marketing strategies for your residential architecture firm. Make a list of your closest competitors, analyse their marketing techniques, and try to incorporate the same into your marketing plan.

It will help you stay in the competition and take over them after some time by adding more impactful marketing techniques to your strategy.

4. Build a High-Quality Website

The competition is tough, and grabbing users’ attention is more difficult than ever. According to experts, when a user lands on your website, you only have 15 seconds to catch their attention. And you can definitely not achieve it with a poorly designed website.

Therefore residential architects need to build a high-quality website with easy navigation features and premium-looking themes. Design a website that reflects the theme of your business and conveys your services to the audience in the best possible way.

5. Don’t Forget About Search Engine Optimisation(SEO)

Search Engine optimization

An extremely well-designed website is useless unless it appears at the top of online search results. Search Engine Optimisation is the technique to improve the findability of websites on the internet. There are different types of SEO – On Page SEO, Off Page SEO, and Technical SEO- all serve different purposes that affect the ranking of websites.

So when you hire an expert website design and development expert, don’t forget to hire a Digital Marketing Agency for the Search Engine Optimisation of your website. It is the only way you can take your website higher in online searches other than paid marketing.

6. Be an Active User of Social Media

Millions of users use various social media channels like Instagram, Facebook, Twitter, Pinterest, etc. The massive user base and high average time spent by users on these channels make it really important for residential architects to focus on social media marketing.

You can use different platforms to showcase your work and services through high-quality graphics and post other visual content to engage your audience.

7. Focus on Content Marketing

Successful content marketing involves producing and promoting high-quality content relevant to your business through your website, blogs, and other channels. It can also include ebooks, articles, webinars, etc.

When we talk about content marketing, it refers to using techniques to create educational content for the audience and sharing it with them. It is important to focus on content marketing to communicate your services to the target audience, raise brand awareness and authority, and improve search engine rankings.

Content marketing is a proven technique to attract more clients as it educates the users while leading them to the final step of decision-making. Experts are constantly emphasizing the need to develop content-rich digital marketing strategies for booming businesses.

8. Email Marketing is Still Effective

Email marketing

There has been some misconception in the market regarding the effectiveness of Email Marketing. The technique has existed for a long time now and is highly effective, and other techniques can’t override its benefits.

Sending frequent emails to your clients with informational or promotional content keeps your engagement intact with them. The benefits also include better nurturing of leads and relationship building.

Email marketing is an impressive marketing technique that gives a high return on investment, so high that you can expect a return of $42 on an investment of $1. But it is not easy to reach people’s inboxes and force them to open your email. Getting a professional email marketing service can solve the complexity of the technique and help you enjoy the best results.

9. Automation is a MUST for Architects Online

Using Artificial Intelligence, marketing automation eliminates the hard work of repeating the same tasks. Residential architects can use different Customer Relationship Management(CRM) tools, appointment schedulers, social media post schedulers, and more to streamline the working of their firm and increase their effectiveness.

A CRM tool is a good option to begin. You can use such tools to send targeted messages and emails to the users frequently or send emails triggered by their actions, like sending newsletters once they subscribe or sign up for it.

10. Activate Advertising on key Platforms – Google, Instagram, Pinterest

Networking is highly essential for residential architecture firms to raise brand recognition and value, and staying within the radius of other professionals in the industry can also bring your a significant number of clients through referrals.

Residential architects can use social media platforms like LinkedIn, Google, Instagram, and Pinterest to create an active network with other experts in the industry. Be selective and strategize your profile so that it resonates with the nature of the brand image you want to reflect.

You can engage the audience on various social channels and capitalise on the interest of the users by building a great customer-company bond with them.

Bonus Tip – Hire Digital Marketing Experts, Quechua Digital Advisory

Digital Marketing Experts

It shouldn’t be a surprise for you, but following all the tips and effectively using the various digital marketing strategies is not an easy task that anyone from your residential architecture company can do. You need an expert to handle the complexities of Digital Marketing for your Residential Architecture business.

Quechua Digital Advisory is a top-level Digital Marketing Agency in London, UK, and is working with several years of experience and an impressive track record of completed projects. Our digital marketing services for residential architects are not restricted to social media or SEO, but there is a long list of highly rewarding services that we offer.

From SEO, Conversion Rate Optimisation, and Marketing Automation, to everything that is a part of digital marketing and can be profitable for your residential architecture business, we are the best-trained team of experts that knows how to produce outstanding results from marketing campaigns for architects.

Call us now for the most advanced Digital Marketing Services for Residential Architects.

Empowering Your Digital Success: Quechua Digital Advisory
Your Partner in Digital Advertising and Sales Excellence

Quechua Digital Advisory is a Digital Marketing Agency London who accelerates business growth in a digital world. We provide digital marketing services across 5 key areas including, Digital Marketing Strategy, Digital Advertising (Google Ads, Facebook Ads, Instagram Ads Linked In & Twitter Ads), Website Design, Search Engine Optimisation (SEO) plus Conversion Rate Optimisation.

“It is not the strongest of the, species that survives, nor the most intelligent. It is the one that is the most adaptable to change.”

Charles Darwin

Contact Us Now For More Information
020 7856 0303

Speak with us today: 020 7856 0303



Jo has worked in advertising for the majority of her career with brands such as Emap & Natmags  before taking a career break to bring up her family. Since joining the business the Jo continues to deliver first class online advertising and Client Management across all PPC channels and Social Media.

Jo key focus is to drive client satisfaction and results for all clients, as well as, providing Sales Consultancy utilising key tools and methodologies.





Dale has worked in PPC Marketing since 2013. Accredited by Google Partners he has delivered significant growth for businesses across multiple sectors, specialising in professional services including Finance, Legal, Architecture and Trade sectors for the last 12 years.

Dale’s focus is performance marketing across Google Ads and its relevant channels with business results the key metrics he is measured on.

Harsh Choubey


Harsh has graduated with MBNA in Computer Science from the University of Bangalore. He has worked in IT and the IT Services for the last 15 years and responsible for all things technical.

Whether programming, completing software development, coding or e-commerce, Harsh and his team are able to design, build, deliver or resolve your technical needs.





Sam has worked in digital marketing for the last 10 years, honing his skills in web development & SEO before adding social & conversion rate optimisation to his repertoire. Sam is obsessed with numbers and consistently delivers outstanding rates of return.

Sam’s expertise is primarily based in online optimisation of landing pages and other digital assets to enable quality leads that our clients can close. 


Kwarme Lestrade

Content Design/Production and Publishing

Kwame Lestrade is a film-maker, photographer and creative director for the last decade. He brings over 12 years experience producing and directing engaging videos, brand promos with clients including BBC, Tommy Hilfiger, Hampton Court Palace, Calvin Klein, United Arab Emirates as well as countless SME’s.

​In his ’spare’ time, he’s also an award-winning film director, camping enthusiast, husband and father of three. “Too much of a good thing can be truly wonderful”


Ian Sutcliffe

Strategic Growth Planning, Performance Coach, Non Exec Directorships

With almost 30 years’ business and coaching experience in the professional services sector, Ian has held senior leadership roles with responsibility for sales, operations and client relationships. Ian is co-founder of his own advisory business and a Prince’s Trust Mentor.

Specialising in strategic planning, business growth strategy, performance transformation, leadership coaching and mentoring, Ian can help you and your business excel in the markets in which you operate.


Diana Crabtree

Content Design/Production and Publishing

Diana’s 30-year career has included senior management positions within global organisations, such as Aramark, Lyreco, Nestle and Hutchsison Whampoa, as well as roles in UK organisations such as Goss Interactive. Diana’s areas of specialism include business management, growth, web development & search engine optimisation (SEO).

Diana’s role is to bring to life Brands through Website Design and Development plus delivering Search Engine Optimisation (SEO), that deliver tangible results.

Quechua Digital Advisory Logo

Thank you for submit your details. Click below button to download.

Quechua Digital Advisory Logo
Please complete your details below, so we can forward the DIgital Strategy Framework!

Rob McBride

Digital Audit, Website Design, Branding & Packaging

Rob Specialises in design and branding through to print, distribution and all aspects of digital media; his role truly captures the essence of your marketing aspirations and delivers them in a consistent and professional manner.

Rob’s aim is to target, surprise, motivate and inspire clients and more importantly their clients. With any one or a combination of their services, his guarantee is that every campaign undertaken, will be delivered with expertise and a friendly approachable manner.

Call Now Button