If you’re an architect looking for more leads, you’re probably considering paid ads. And that’s a good idea. Paid ads and Google Ads (Adwords) are one of the most effective ways to drive traffic to your website and generate leads.
However, a lot goes into creating successful paid ads. You need to know what kind of content will resonate with your target audience, what keywords they use when searching for architecture services, and how much you should spend on each ad campaign.
To help you begin with using social media paid ads or Google Adwords marketing to drive more leads for your architecture firm, we’ve put together this guide to get you started in no time.
What is a Paid Ad?
A paid ad is an advertisement that you pay to have shown on one or more websites. Architecture firms can use two main types of paid ads to drive more leads—search engine marketing and display ads.
Both types of paid ads are shown to potential clients when they visit a site, and both have the potential to increase your leads significantly. Search engine marketing, or SEM, includes paid ads that appear on search engine results pages (SERPs).
Display ads in Google Adwords Marketing are ads that are shown on various websites, including those that are relevant to your industry.
Why Architectural Firms Should Use Paid Ads
There are many good reasons why architects and architectural firms should use paid ads. Paid ads allow you to appear higher up in the search engine rankings, where your site will be seen by a larger number of people and generate more leads.
Paid ads also allow you to keep your brand name fresh in people’s minds and drive potential clients back to your site, even if they don’t click on your ad and convert right away. Paid ads allow you to target a highly specific audience and show up on sites that are relevant to your architectural practice.
They have the potential to bring in a large number of leads, and they can be a crucial source of revenue for architectural firms.
Research Before You Create Your First Paid Ad
Before you create your first paid ad, you need to understand your target audience and what they’re searching for. You also need to know which keywords you should use for your ads and where you should be running your ads.
Begin by researching which keywords your target audience uses when searching for architecture firms. You can do this by using a keyword research tool like SEMrush or Google AdWords’ Keyword Planner. Once you have prepared a list of all the major keywords, you need to find out the ones having high searches each month and low competition.
High competition indicates that there are other firms using the same keyword. When you have your desired keywords, you can run them through Google Keyword Planner to see how many monthly searches each keyword has.
Types of Paid Ads for Architecture Firms
Display ads and search engine marketing (SEM) are the two different types of Paid Ads.
The ad you choose will depend on your budget, your business goals, and the type of content you want to produce. Search engine marketing, or SEM, as mentioned above, includes paid ads that appear on search engine results pages (SERPs).
Display ads under Google Adwords Marketing, on the other hand, are shown on various websites, including those relevant to your industry. Both types of paid ads can drive large numbers of high-quality leads to your website.
Which Kind of Paid Ads Are Best for Architects?
Architects can use many different types of paid ads to generate leads. Which type you choose to run will depend on your business goals, budget, and content type you want to produce.
Search Engine Marketing (SEM) – Architectural firms can use SEM to generate leads by placing ads on search engine results pages (SERPs).
Many architectural firms make the mistake of running their ads on the same websites they’re targeting with their organic content. It’s important to keep the two separate.
Display Ads – Display ads are ads that appear on other websites relevant to your industry. Display ads allow you to reach a large audience, driving a large number of leads to your website.
They allow you to demonstrate your expertise, show off your brand, and provide valuable information regarding your architectural services.
How to Write Effective Ad Copy for Architecture Firms
The ad copy is what people see when you run your ads. Writing ad copy that entices people to click and become leads is important. Here are a few tips for writing effective ad copy for architecture firms:
Keep it short and simple – You don’t have much space in which to get your message across, so it’s important to keep your ad copy short and simple.
Be creative with your headlines – Not all of your ads will appear on Google. You may also be shown on other websites, like Facebook, Instagram, and various news websites.
The headlines you use on these ads should be creative, catchy, and relevant to the website they’re showing on.
And remember to use keywords – Your ad copy should be keyword-heavy, but don’t stuff too many keywords into one ad. You don’t want Google to consider your ads as spam and ban you from their platform.
When and Where to Run Your Ads
The best time to run your ads will depend on your industry and the season. For example, the best time to run ads for gardening services is during the spring, when people are preparing for the growing season. When it comes to where to run your ads, you can choose to run ads on one or multiple platforms.
The best platforms to run your ads on are Google Search, Google Display Network, Facebook, Instagram and potentially Pinterest. You can also try out other paid advertising platforms, like LinkedIn, as long as they’re in line with your architectural brand.
The most important thing is consistency and targeting while running Google Pay Per Click Ads or other social media ad campaigns.
Summing up
Google Ads Marketing or other paid ads are a great way to drive leads to your website and generate more business, but only if you do it right. You need to know what kind of content will resonate with your target audience, what keywords they use when searching for architecture services, and how much you should spend on each ad campaign.
If you want to run profitable Google Adwords Marketing Campaigns or other social media paid ads, hiring a professional paid ads marketing company is crucial.
Quechua Digital Advisory is the number one digital marketing agency in London and has experience in high-value paid marketing campaigns. From Google Adwords Marketing to paid social media marketing, we have expertise in running successful paid marketing campaigns on Google, Bing, and other social media networks.
Contact us today to generate more leads through paid ads for your architecture firm and find success in the smartest way.
