PPC Ads are the secret to scaling your architect business. Find out how PPC marketing for architects is possibly the best lead generation and conversion approach.
Marketing for Architects
Finding the best marketing strategy for your architectural business can be a challenge. Pay-per-click advertising may seem like a difficult and confusing process, but it provides architects the best return on investment for architects who wish to grow their business.
Armed with the right knowledge, PPC ads are an excellent way to target potential clients searching for architects in their area. These ads appear in the online search results and third-party websites that partner with Google to host their services.
Here you will find useful tips on creating effective Pay Per Click advertising campaigns for your business and why it’s the best marketing strategy for architecture firms.
What is PPC Advertising?
PPC means “pay per click”, which is the amount paid by advertisers whenever someone clicks on an advertisement. It is one of the most popular digital marketing channels, primarily because of how it generates leads and grows sales. By using PPC ads, advertisers can choose the maximum amount they’re willing to pay for each click.
There are two types of Pay Per Click Advertising – CPM and CPC. CPM stands for cost per thousand impressions and sees advertisers paying for every thousand times their advertisement is displayed.
By contrast, CPC stands for cost per click, which is the amount advertisers pay whenever someone clicks on their advertisement. There are significant benefits to investing in Pay Per Click advertising, including being able to target the right audience, testing multiple variations of ads, and adjusting bids to reach the desired ROI.
PPC Marketing Strategy for Architects – Why is it the best?
Using PPC ads to promote your architectural business is a great strategy because you can target people who are actively searching for architects in their area. These ads will appear on search engine results page (page 1 of Google) as well as on third-party websites that partner with Google to display these ads.
It also means that your ads will be seen by people who are actively looking for architectural services in their area. And while they may be looking for architects in general, they will be more likely to click on your ad if you’re specifically targeting your services to them i.e. “luxury architects London” “commercial architect”.
These ads are also incredibly efficient and inexpensive when assessing Return on Investment. By targeting the people who are actively searching for architects in their area, you can start generating leads immediately. You will also be able to gain competitive advantage because your competitors are simply not visible on page 1 of Google. It’s a ‘no brainer’.
Reasons Why PPC Marketing is the Best for Architects
PPC Advertising has become the most influential element of marketing strategies for architects. PPC ads are rewarding, and there are numerous benefits that justify their relevance for independent architects and architecture firms to boost their business.
Benefits:
You are Charged only when a user clicks an ad.
PPC is the marketing solution for architecture firms of all sizes. Even if you have a small marketing budget, you can expect to see the maximum results, as you’ll be charged only when a user clicks on your ad.
Faster Reach to Audience
PPC has emerged as the most legitimate marketing solution to cut short the time of waiting to generate organic leads for your business. With Pay-Per-Click advertising, you can reach a wider audience looking for architecture services.
Better Lead Generation
PPC Marketing allows architects to exercise better control over lead generation tactics.
More Data to Measure
The Pay Per Click Google advertising or other PPC ads offer valuable insight into your marketing campaigns. The data can be effectively measured to calculate the cost of acquisition of new clients and other expenses.
Easy to Customise
Architecture firms or architects can customise the PPC marketing campaigns in real-time to test different marketing techniques and target different audiences.
Dual Ad Testing
Google PPC advertising and other platforms allow architects to enjoy the benefit of dual ad testing to find out which ad copy performs better for your marketing campaign.
With so many benefits, there isn’t much need to prove how PPC advertising is the best marketing technique for both commercial and residential architects.
Let’s now find out more about conducting PPC marketing strategy research.
How to Conduct a PPC Marketing Strategy Research
Before you start setting up your Pay Per Click advertising campaigns, you should conduct some research to determine which keywords and ads will be the most effective. It is especially important for small businesses because you likely don’t have the budget to run ads to a very large audience.
Start by brainstorming keywords that describe your architectural services. You can also conduct some competitive research to find out what keywords your competitors are using in their ads. You can see the top results in your Google AdWords dashboard and click on the “Keywords” tab.
Other such tools that you can use are Google Trends, top searches on Google, and the Google Keyword Planner. From there, you can find out which keywords are most relevant to your business and start brainstorming variations of these keywords.
Create Effective PPC Adverts
Now that you have some keywords and phrases to build your ad around, it’s time to write the actual ad copy. When writing your Pay Per Click ads, it’s important to keep in mind that these ads are actually a form of content marketing. They’re designed to get people interested in your company and prompt them to click on your ads.
Follow these tips to create effective PPC Ads –
Create a list of possible headlines and write down five headlines for each keyword. From there, choose the headline that reflects your business the best.
You should use the headline to quickly describe your architectural services and draw people in with a promise.
The headline should also be short but contain keywords that are relevant to your business.
After you’ve written the headline, it’s time to write the entire ad. You should include a short description of your business as well as the benefits of hiring you.
Add a call to action at the end of the ad that prompts people to take the next step.
Make sure to keep your ad around 25-35 words to prevent it from being cut off on Google search results pages.
6 Tips to Write the Best Architecture PPC Ads
It is important to understand that the ads you create for PPC ads are actually advertisements. They’re designed to entice customers and prompt them to click on your ads. That means that they should be compelling and interesting enough to get people to click on them.
Tips for writing the best PPC ads –
Use your keywords in you ads, making them relevant to the user
They should entice customers to click on your ads, which means they should be interesting and engaging, perhaps with an offer.
Be concise and descriptive including your unique selling points.
Use the words that your target customer uses.
Make sure to include a call to action in the ad.
Don’t forget to include your business name, address, and phone number in the ad.
Conclusion
Now that you know what Pay Per Click Ads are and how to create an effective one, it’s time to start creating your campaigns. There are several other factors you should keep in mind while creating these campaigns.
Hence, hiring a professional PPC ads expert is a must. Quechua Digital Advisory is an experienced PPC Marketing Agency in London. We are a group of expert digital marketers who are capable of designing highly rewarding PPC marketing campaigns for architects.
Want to generate more leads for your architect business? Contact us now to learn more about our Adwords PPC and paid marketing services.
