In today’s hyper-competitive business environment, execution is everything. A great strategy is meaningless if not effectively executed. That’s where Quechua Digital’s sales consultancy services in London step in—by integrating Franklin Covey’s 4 Disciplines of Execution (4DX) into a streamlined, three-step process that’s tailored for measurable, scalable results.
If your business has a bold sales goal but struggles with execution, the 4DX model—combined with our proprietary consultation method—can serve as a transformational approach. In this blog, we’ll explain how our Sales Coach in London works, how we apply the 4 Disciplines of Execution and how your firm can achieve breakthrough performance.
Why Execution Matters More Than Ever
Most organisations fail not because of poor strategy, but due to a failure in execution. The 4DX model was developed by Franklin Covey, one of the most recognised names in leadership and business execution, to bridge this execution gap. It’s a system that supports businesses in narrowing their focus, acting on lead measures, keeping a compelling scoreboard and maintaining accountability.
Our sales consultancy in London uses these principles as the foundation to drive consistent sales growth for our clients.
A Closer Look at Franklin Covey’s 4 Disciplines of Execution (4DX)
Discipline 1: Focus on the Wildly Important Goals (WIGs)
Most teams try to accomplish too many goals at once, often diluting focus and results. The first discipline in 4DX is to zero in on one or two “Wildly Important Goals” that will make all the difference.
At Quechua Digital, our sales consultants help you define these key objectives. Whether it’s increasing client conversion rate or improving average deal size, we help you focus on what truly moves the needle.
Discipline 2: Act on Lead Measures
Lag measures (like revenue or closed sales) come too late to change outcomes. That’s why we work with you to identify lead measures—the activities you can influence right now that predict future success.
For instance, instead of only focusing on sales numbers, we help your team prioritise outreach volume, pitch effectiveness and demo-to-close ratios.
Discipline 3: Keep a Compelling Scoreboard
People play differently when they’re keeping score. This principle emphasises creating visible and engaging scoreboards that team members can use to track progress in real-time.
Using dashboards and live reporting tools, we ensure your sales team always knows where they stand and what needs to improve.
Discipline 4: Create a Cadence of Accountability
Execution needs rhythm. That’s why we instill a weekly accountability system—reviewing commitments, celebrating wins and adjusting plans.
Whether it’s a weekly team meeting or a 1-on-1 coaching call, our consultants help you maintain momentum and discipline.
How Our Sales Coach in London Works: 3 Steps to Success
We’ve translated the 4DX methodology into a three-step process that helps organisations like yours unlock commercial growth through strategic alignment and executional excellence.
Step 1: Discovery Call
Everything begins with a well defined business goal. We invite you to share your company’s growth ambition during our Discovery Call. Our consultants take the time to understand your challenges and goals. In return, we share insights based on our extensive experience in sales optimisation, digital transformation and industry-specific trends.
Whether you’re a startup or an established firm looking for better traction, this initial interaction is about alignment.
“We have designed a simple sales process that allows you to make a decision whether our Sales Consultancy services are a good fit for you. If we’re strategically and commercially aligned, we can activate the campaigns.”
Step 2: Initial Consultation
After the Discovery Call, we enter a collaborative planning stage. In this Initial Consultation, we:
- Validate your Wildly Important Goals (WIGs)
- Define lead measures
- Map out a 90-day execution plan
- Involve all relevant stakeholders for buy-in
- Present a business case with measurable ROI expectations
You’ll get a clear sense of how our sales strategies align with your targets and we’ll agree on an action plan that gets your team moving in the right direction.
Step 3: Business Case & Proposal
The final step is full transparency. We present the business case, financials and expectations so everyone understands the path ahead.
You’ll receive a comprehensive proposal outlining:
- Strategic objectives and tactical plan
- KPIs and scoreboard setup
- Lead generation systems
- Coaching or consultancy delivery method
- Cost breakdown and timelines
“We will explain how the process works, agree the Business Case & costs involved, plus next steps for success.”
Once approved, our team jumps into implementation—equipped with the clarity and discipline of the 4DX framework.
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How the 4DX Model Powers Quechua Digital’s Sales Consultancy
Quechua Digital doesn’t just offer advice—we help you execute. By embedding the 4DX principles into your daily operations, we ensure:
- Strategic Clarity: Teams know exactly what the mission-critical goals are.
- Operational Simplicity: Clear lead measures make it easy to know where to focus.
- Real-time Progress Tracking: Our tools show progress visually and impactfully.
- Ongoing Accountability: Weekly check-ins and coaching prevent drift and drive results.
Whether you’re in legal services, tech or property development, our sales consultancy services in London will build you a consistent revenue engine.
Why Choose Quechua Digital as Your Sales Consultant in London?
Sales consultants aren’t just for large enterprises. In fact, SMEs and growing businesses often benefit most from expert consultancy because they lack in-house systems or sales maturity.
Here’s what makes us different:
Proven 4DX Methodology - Dedicated Sales Coach
- Industry-specific insight
- Transparent pricing and process
- Tailored B2B/B2C plans
- Tech-enabled reporting and dashboards
We don’t do guesswork—we follow data and discipline to move you forward.
Industries We Work With
Our team brings diverse experience across several verticals:
- Law firms
- Fintech
- Tech startups and SaaS platforms
- Home Services
- Roofers
- Plumbers
- Electricians etc
including PPC and Lead Generation.
From optimising your sales pitch to managing full sales pipelines, Quechua Digital aligns your team with executional excellence. We also provide digital marketing services, such as PPC, web development and SEO.
FAQs About Sales Consultancy and 4DX
2. Is the 4DX model suitable for small businesses?
Yes. The beauty of 4DX lies in its simplicity and adaptability. Small and medium businesses can implement it effectively with fewer barriers and often see rapid improvements in performance and team alignment.
3. How long does it take to see results from your sales consultancy?
Our typical engagement spans 90 days for initial outcomes, although some clients see positive results within the first month. The key to success lies in adopting the full cycle—planning, execution, tracking and accountability.
4. Do you offer industry-specific sales strategies?
Absolutely. Whether you’re a law firm needing PPC marketing or a SaaS business seeking lead generation, we offer tailored approaches. Each engagement begins with industry research and competitive analysis to ensure relevance.
5. Why should I choose Quechua Digital over other sales consultants in London?
We don’t just consult—we co-execute. With methodologies like 4DX, tech-powered tracking tools and decades of combined experience, Quechua Digital’s sales consultants in London deliver measurable business outcomes, not just theoretical advice.
Final Thoughts: Execution is the New Strategy
Strategy is only half the battle—execution is what wins the war. With Quechua Digital’s 4DX-powered sales consultancy, your business gains the clarity, focus and discipline it needs to consistently grow sales.
If you’re serious about taking your sales performance to the next level, our streamlined 3-step process is your first move. From Discovery Call to full Business Case Execution, we guide you every step of the way.
Let’s start your journey with a Discovery Call today.
Visit: Sales Consultant London – Quechua Digital
Quechua Digital Advisory is a specialists professional services digital agency, based in London, offering end-to-end digital services, from Pay Per Click Advertising to Automation, Website Development, SEO and much more, including Sales Consult
