Set the marketing of your architecture firm in tune with the latest techniques like Pay Per Click Google Ads or other paid marketing campaigns. Read through this ultimate guide to paid marketing for commercial and residential architects and learn how you can boost your business.
Marketing for Architects
The world has taken a leap towards digitalisation, and businesses today are focusing more on marketing their business through different online mediums like social media, Google Ads, etc.
Sitting on and waiting for referrals isn’t the best way to expand your business if you are in the architecture business. Unless you are marketing your architecture firm and generating new leads every month, you can’t expect to excel in the industry.
A perfect blend of digital marketing strategies like paid ads and social media marketing designed to promote your company on multiple channels can only boost your architecture business toward success.
What Is Paid Marketing?
Before we can talk about specific paid marketing strategies, it’s important to understand what paid marketing is. When you have to pay for marketing, it’s called “paid marketing”. If you don’t have to pay for it, it’s called “organic marketing”.
Organic marketing is free, whereas paid marketing requires an investment from your company. Paid marketing is the use of marketing channels that you pay for. You’re either paying for advertising or hiring salespeople for cold calling. Organic marketing refers to the naturally occurring marketing channels. Organic marketing can come from word-of-mouth, online reviews, press mentions, and content marketing.
Online Advertising for Architecture Firms
You can use plenty of online channels to advertise your architectural firm. There is, however, a big difference between the paid and organic options. The best way to start is using paid channels like Facebook and Google Adwords Marketing. These channels are specifically designed to help your firm grow and attract new clients.
On the other hand, the organic channels are meant to deal with complaints, inquiries, and general feedback. Plenty of architectural firms are now looking to improve their online presence and attract new clients through paid advertising. This type of marketing has resulted in an increase in the overall conversion rates of many websites.
Why Should Architects Pay For Ads?
When new clients come to your website, they have a short attention span. They’ll click away if they don’t find what they’re looking for quickly. The stats show that people are less likely to convert than ever before. It means that if you don’t have anything to grab your client’s attention, they’ll just leave your website without taking action. It is why architects are starting to explore paid marketing channels.
It allows you to target your audience, set a budget, and track the results of your ad campaign. The paid channels allow you to control the amount of money you’ll be spending each month.
You can set up different ad campaigns for each of your products or services and track the progress of each. There are plenty of paid marketing channels that you can explore to promote your business. Facebook, Google Adwords, Instagram, and Pinterest ads are all good options.
Facebook Ads for Architecture Firms
Facebook ads are excellent for driving targeted traffic to your website and generating new leads. Facebook has more than 2 billion monthly users, and you can target the right people at the right time with the right message. And while Facebook ads are not free, they can be extremely effective if used correctly.
But the return on investment isn’t immediate. It can take a few months to significantly improve your leads and sales. Nonetheless, Facebook ads are an essential part of any marketing strategy for architectural firms.
Google Ads for Architecture Firms
Some architectural firms are seeing great results from Google Adwords marketing as well. Pay Per Click Google Ads is a service that lets companies advertise in Google search results. It means that when someone types “architects in London” or “architects near me, ” your company’s ads will appear on the first search page.
Google Ads are highly customisable, and you can adjust your budget and bid any time you want. You can also choose on what devices you want your ads to appear. It is one of the many advantages of using Google Adwords Marketing as a paid marketing channel.
Other Beneficial Marketing Strategies for Architects
Video marketing: Video marketing is a great way to showcase your expertise and entice new clients. You can use online channels like YouTube and Facebook to post your videos and engage more people.
Email marketing: Email marketing is an essential part of any marketing strategy. You can use it to engage new clients and build relationships with current clients.
Email marketing is a great way to stay in touch with customers and remind them to come back to your business. You can also use email marketing to send offers and newsletters that keep your brand in the minds of potential customers.
SEO and content marketing: SEO is the practice of improving your website’s search engine ranking by creating relevant and quality content.
Bottom Line – Paid Marketing is Profitable for Architecture Firms
The architecture industry is highly competitive and getting new leads is challenging. Fortunately, plenty of paid marketing channels can help you boost your outreach and get new clients. Social Media Paid Ads, Google Adwords Marketing, and traditional offline marketing are great ways to start introducing your business to potential customers.
But only if done by professionals can you enjoy the maximum ROI. Quechua Digital Advisory is a company run by excellent digital marketers who have been working for architecture firms and independent architects, both commercial and residential, to help them scale their business to new heights.
We are the masters of Google Adwords Marketing, Social Media Paid Ads, and other paid marketing tools. Our specialisation in drafting the best-paid marketing strategies for businesses and placing the ads perfectly on different platforms for maximum output set us apart from the rest in the market.
As professionals, our aim is always to design marketing strategies that fit your business and define your brand. If you are ready to conquer the market with massive leads and high monthly revenue from your architecture business, call us now.
