Traditional Marketing Vs. Modern Marketing for Architecture Businesses

6 min read

If you want to boost your architecture firm’s revenue and are considering spending your hard earned money on advertising, it is better to spend it in the right place or, to be clear, on modern marketing. Modern Marketing, like Google Ads is the best digital advertising strategy for architecture firms.

Let’s find out the difference between Traditional Marketing and Digital Marketing for architecture businesses and discover everything about Google Ads for promoting business in the architecture industry.

Traditional Marketing Vs. Digital Marketing

Boilerplate brochures, getting listed on industry directories and creating customised proposals for clients best define the traditional marketing techniques. This is how architects and architecture firms use to promote their business and create a better image in the industry which is not as relevant.

Times have changed now, and internet marketing has become the new normal for architects to boost the brand recognition, credibility, and sales of their business.

The two key differences between traditional marketing and digital marketing are based on the following – 

  • Method of interaction with clients
  • Way to communicate with clients

 Traditional marketing practices require the business to do all the communication, while modern digital marketing practices like Google PPC Ads, social media marketing, etc. offer a wide range of options to businesses for communicating with clients.

Some more Digital Marketing Channels that are effective for communicating with clients include – 

  • Review Websites
  • Blogs
  • Forums

Higher Sales and more revenue is the ultimate goal of every architecture firm’s marketing strategy. But as the competition is increasing, architects need to build their firms more authoritative and distinct in the industry.

Digital marketing allows you to communicate with the target audience through content or case studies and therefore is preferred over the hard-selling sales pitches of Traditional marketing.

Let us now discuss Google Ads, one of the best digital marketing techniques for architecture firms.

Google Ads for Architecture Companies

Google Ads was launched in 2000 and is a popular platform for businesses to reach their target audience. With more than 2.9 billion unique searches every month and 5 billion daily interactions, Google is the world’s largest internet search engine. Its expansive reach can be harnessed well to promote your office architecture business through Google Ads.

The Pay Per Click Advertising on Google allows you to run targeted ad campaigns, resulting in more clicks, and therefore increases your chances of generating more potential leads and hence higher revenue.

If you are wondering whether Google Ads Marketing can drive the same levels of profitable results to all types of architecture firms, the answer is an absolute YES.

The following guide deals with how to begin marketing through Paid Ads on Google and covers how office architecture firms can use Google Ads Marketing to get the best results for their business.

What is Google Ads?

Google Ads is a highly rewarding advertising platform that offers Pay Per Click Advertising facilities to businesses where the company that advertises pay for every click they get on their ad.

For businesses like commercial/residential Architecture firms, Google Ads is an effective marketing tool to reach the audience that is searching for architect services like those you offer. With Google Ads, you can drive more traffic to your website and increase your conversion rate.

Commercial and residential architects can use the power of Google Ads Marketing to create highly responsive ads to target potential customers. The moment your ad goes live, your business will be shown on top of the Search Engine Results Page, and you will start attracting customers who are looking for architect services on Google.

Why Commercial/Residential Architects Should Use Google Ads

If created well and timed perfectly, Google Ads promotes your Commercial/residential architect business in front of the most potential clients. But there are several other reasons to choose Google Ads Marketing for your architecture business.

Here are a few points that define why commercial/residential Architects should go for Google Ads to promote their business.

Google has a Massive Reach

Google scores more than 3 trillion searches yearly, and there are people among them looking for the architectural service you offer.

When your business is visible at the top of the Google search results through Google Ads, the users are likely to click on your website and are more likely to choose you over your competitor.

Wide Range of Targeting Options

Google Ads Marketing is a wonderful way for businesses to promote their business by choosing its wide range of targeting options.

Office Design Architects and firms can begin with broad keyword search terms for their business. It will help them appear in the search results for customers who are in their initial stage of searching for the service. Then you can use the following techniques – 

  • Capture the user information with a well-designed post-click landing page. It will help you in building connections with your prospects as you can send informative content to them that establishes your authority.
  • In case you miss the conversion, use retargeting software to draw them back until you score a conversion.

Commercial/residential Architect firms can also target long tail keywords with Google Ads. These are generally less expensive and are capable of grabbing the attention of users looking for the type of architectural services you offer. Keywords such as “Urban Design Architect in London” or “Luxury Residential Architect Hampstead”.

Harness The Intent Of Users

When you choose Pay Per Click Google Ads to promote your architecture business, you are actually targeting the audience who has the intent of searching for architecture services on the internet.

The difference between paid social media marketing campaigns and Google Ads is that the people on social media are not there to find something related to architecture services. At the same time, a user on Google is actually there looking for something similar to the service you offer.

Therefore Google Ads are more beneficial for businesses as they let you harness the intent of users.

Run Google Ads with Any Budget

Pay Per Click Google Ads are termed as the most cost-effective marketing techniques for businesses. Architecture firms with low marketing budgets can start their Google Ads Marketing Campaign with a daily budget of £10. 

The budget also depends on the keywords you’re targeting, as some of them have a very high Cost Per Click. But in that case, you can use the constraints of minimum and maximum provided by Google Ads to stay inside your marketing budget.

Apart from the benefits architecture firms can get from Google Ads, here are a few interesting facts that highlight the strength of Google Ads in promoting businesses – 

  • Google Ads has a click-through rate of around 2-5%.
  • For ready-to-buy users, PPC Google Ads get 65% of the clicks.
  • Display ads get 180 million impressions every month.
  • 43% of customers buy something they’ve seen on a YouTube ad.

Best Types of Google Ads for Architecture Firms

  • Search Ad Campaigns

These are text ads that come on the top of Google Search Results. The best thing about search ads is that they appear right where users are searching for a product, service, or information on the internet. One type of search ad is Responsive Search Ads, where you can add multiple versions of headlines and ad copy. Google will automatically pick the best performing version to display to the users.

  • Display Ad Campaigns

Google has an extensive network of websites in different industries that opt-in to display Google ads. These ads are usually images that architects can use to draw the attention of the users.

  • Video Ad Campaigns

Ads from Google can be placed across different channels, and Youtube is one of them to run video ad campaigns. Choosing the right keyword can help architecture businesses place their ad right in the middle of a video to grab the attention of the users.

Run Profitable Google Ads – Hire the Experts

No matter what size your architecture business firm is, you can run Pay Per Click Google Ads to take a share of leads from the internet.

Quechua Digital Advisory is the number one Google Ads Agency in London and is known to create and implement highly profitable Google Ads Marketing Campaigns for Office Design Architects and other architecture firms.

We use all the different marketing tools offered by Google Ads Platform to run effective marketing campaigns for architecture firms and help them generate unbelievable amounts of potential leads.

Call our Google Ads Experts today to discuss the different paid marketing strategies for your Office Design Architecture business.

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