Why Use Google Ads to Market Your Interiors Design Business

5 min read

Do you own an interior design business and wondering if Google Ads can be helpful in any way? Google Ads is a great technique to generate instant leads for your business. In fact, it is one of the most effective PPC marketing platforms. Let’s discuss the benefits of Google Ads marketing for Interior Designers and how to set up Google Ads for interior design businesses.

What is Google Ads?

Google Ads is a popular online PPC advertising platform that can be used to create online ads to reach the audience exactly when they are looking for services similar to what you offer. It is a great advertising tool that you can use for various purposes like – 

  • Sell your products
  • Promote your business
  • Increase brand awareness
  • Drive more traffic to your website

You can manage your Google Ads account online and can also make desired changes at any time, like settings, ad text, and budget.

Are you not able to allocate a huge advertising budget to your business?

Not a problem. With Google Ads, there are no minimum limit criteria to follow. You can go with a budget that is comfortable for the financial health of your interior design business and can control its performance by measuring various metrics of your ad.

Why Interior Designers Should Use Google Ads

Around 63000 searches are performed on Google every second, and a major percentage of the search results include Google Ads. So it makes sense to use Google ads marketing to promote your interior design business in the right place for an audience that is looking for your services. 

Now, if we consider some industry stats, the global interior design services sector is estimated to reach $255.4 Billion by 2027. It means that the competition is growing tougher in the industry, and you need to switch to aggressive marketing and advertising for your interior design firm.

The growing use of Digital Marketing techniques has drawn the attention of many architecture and interior design firms, and Google Ads Advertising has already become a strategic part of their ad plans. 

Though it seems to be a DIY task, there are many complexities in the process of creating and managing Google Ads that require expert knowledge. 

Don’t want to waste a single penny? You must hire a professional Google Ads agency that can handle all the Google Ads Advertising for your interior design business.

There are more reasons why Interior Design firms should use Google Ads Marketing that is reflected in the benefits of Google Ads.

7 Key Benefits of Google Ads Marketing For Architects

  • Instant Results

The first benefit of Google Ads is that it can help you generate instant results from your marketing. You can take a shortcut from the organic marketing route like SEO and other traffic-generating practices like social media, content creation, etc.

The Google Ads of your interior design business will appear in the most relevant online search results, drive high amounts of traffic to your website and thus generate more qualified leads for conversion.

  • Ad Budget

It doesn’t require you to have huge funds to run Google Ads. You can start with a minimum per day budget, say $10, and can change the value from the setting anytime you want.

  • High ROI

Google Ads Advertising has the potential to generate better returns on investment for Interior Design Businesses. The average return on Google Ads is twice the ad spend in the first year, therefore making it a better option than other traffic generation strategies.

  • Cost Per Click

When you use Google Ads, you pay per click, unlike social media ads, where you are charged for every time your ad is seen(CPM).

  • Easy to Measure Results

Google ads offer you great control to monitor the performance of your ad campaign and measure the results using the Google account dashboard. You can also find what keywords are generating better results, which time of the day has the highest click-through rates, etc.

  • Run Targeted Advertising Campaigns

Google PPC Advertising gives you the ability to run targeted advertising campaigns by defining factors like location, keywords, interests, age, etc. With Google Ads, it is easy to reach the targeted audience, which reduces your ad expenses and shows your ads only to the audience looking for your services.

 Keep going. There’s a lot more to know about Google Ads.

  • Google Ads Auction

The Google Ads platform functions on an auction system that takes place whenever a user performs keyword research. In order to win the auction and make your ad appear for relevant keywords, you need to optimise your ad’s bid amount and quality score.

The higher the quality score in accordance with your bid amount, the better the ad positioning. Some factors that affect the quality score of Google Ads are – 

  • Ad relevance with the search query
  • Ad relevance with the Google keyword to your ad group
  • Ad relevance with its landing page
  • CTR (Click Through Rate) of the ad group

Benefits of high-quality score:

  • Lower costs – Ads with high-quality scores have a lower CPC that helps them in improving the Return on Investment.
  • Better exposure – when your ads have a high-quality score, your ads appear more often and at a better place on the Search Engine Result Pages. It, therefore, helps in generating more leads without the need to increase the bids.

Best Google Ads Agency in the UK – Quechua Digital Advisory

There you go! Now you have a great understanding of how Google Ads Advertising is helpful for your interior design firm. 

But to ensure you can extract the maximum benefits of Google Ads for your business, you must know which campaigns can work better for you and how to make changes based on the performance of your Google Ads.

Hence it requires expert help to run highly rewarding Google Ad Campaigns.

Quechua Digital Advisory is the number one Google Ads Agency in London with experienced professionals who are well aware of every parameter that affects the quality score of Google Ads and know how to optimize them properly to generate the best results.

Call us now to talk to our Google Ads Experts

Empowering Your Digital Success: Quechua Digital Advisory
Your Partner in Digital Advertising and Sales Excellence

Quechua Digital Advisory is a Digital Marketing Agency London who accelerates business growth in a digital world. We provide digital marketing services across 5 key areas including, Digital Marketing Strategy, Digital Advertising (Google Ads, Facebook Ads, Instagram Ads Linked In & Twitter Ads), Website Design, Search Engine Optimisation (SEO) plus Conversion Rate Optimisation.

“It is not the strongest of the, species that survives, nor the most intelligent. It is the one that is the most adaptable to change.”

Charles Darwin

Contact Us Now For More Information
020 7856 0303

Speak with us today: 020 7856 0303



Jo has worked in advertising for the majority of her career with brands such as Emap & Natmags  before taking a career break to bring up her family. Since joining the business the Jo continues to deliver first class online advertising and Client Management across all PPC channels and Social Media.

Jo key focus is to drive client satisfaction and results for all clients, as well as, providing Sales Consultancy utilising key tools and methodologies.





Dale has worked in PPC Marketing since 2013. Accredited by Google Partners he has delivered significant growth for businesses across multiple sectors, specialising in professional services including Finance, Legal, Architecture and Trade sectors for the last 12 years.

Dale’s focus is performance marketing across Google Ads and its relevant channels with business results the key metrics he is measured on.

Harsh Choubey


Harsh has graduated with MBNA in Computer Science from the University of Bangalore. He has worked in IT and the IT Services for the last 15 years and responsible for all things technical.

Whether programming, completing software development, coding or e-commerce, Harsh and his team are able to design, build, deliver or resolve your technical needs.





Sam has worked in digital marketing for the last 10 years, honing his skills in web development & SEO before adding social & conversion rate optimisation to his repertoire. Sam is obsessed with numbers and consistently delivers outstanding rates of return.

Sam’s expertise is primarily based in online optimisation of landing pages and other digital assets to enable quality leads that our clients can close. 


Kwarme Lestrade

Content Design/Production and Publishing

Kwame Lestrade is a film-maker, photographer and creative director for the last decade. He brings over 12 years experience producing and directing engaging videos, brand promos with clients including BBC, Tommy Hilfiger, Hampton Court Palace, Calvin Klein, United Arab Emirates as well as countless SME’s.

​In his ’spare’ time, he’s also an award-winning film director, camping enthusiast, husband and father of three. “Too much of a good thing can be truly wonderful”


Ian Sutcliffe

Strategic Growth Planning, Performance Coach, Non Exec Directorships

With almost 30 years’ business and coaching experience in the professional services sector, Ian has held senior leadership roles with responsibility for sales, operations and client relationships. Ian is co-founder of his own advisory business and a Prince’s Trust Mentor.

Specialising in strategic planning, business growth strategy, performance transformation, leadership coaching and mentoring, Ian can help you and your business excel in the markets in which you operate.


Diana Crabtree

Content Design/Production and Publishing

Diana’s 30-year career has included senior management positions within global organisations, such as Aramark, Lyreco, Nestle and Hutchsison Whampoa, as well as roles in UK organisations such as Goss Interactive. Diana’s areas of specialism include business management, growth, web development & search engine optimisation (SEO).

Diana’s role is to bring to life Brands through Website Design and Development plus delivering Search Engine Optimisation (SEO), that deliver tangible results.

Quechua Digital Advisory Logo

Thank you for submit your details. Click below button to download.

Quechua Digital Advisory Logo
Please complete your details below, so we can forward the DIgital Strategy Framework!

Rob McBride

Digital Audit, Website Design, Branding & Packaging

Rob Specialises in design and branding through to print, distribution and all aspects of digital media; his role truly captures the essence of your marketing aspirations and delivers them in a consistent and professional manner.

Rob’s aim is to target, surprise, motivate and inspire clients and more importantly their clients. With any one or a combination of their services, his guarantee is that every campaign undertaken, will be delivered with expertise and a friendly approachable manner.