Do you own an interior design business and wondering if Google Ads can be helpful in any way? Google Ads is a great technique to generate instant leads for your business. In fact, it is one of the most effective PPC marketing platforms. Let’s discuss the benefits of Google Ads marketing for Interior Designers and how to set up Google Ads for interior design businesses.
What is Google Ads?
Google Ads is a popular online PPC advertising platform that can be used to create online ads to reach the audience exactly when they are looking for services similar to what you offer. It is a great advertising tool that you can use for various purposes like –
- Sell your products
- Promote your business
- Increase brand awareness
- Drive more traffic to your website
You can manage your Google Ads account online and can also make desired changes at any time, like settings, ad text, and budget.
Are you not able to allocate a huge advertising budget to your business?
Not a problem. With Google Ads, there are no minimum limit criteria to follow. You can go with a budget that is comfortable for the financial health of your interior design business and can control its performance by measuring various metrics of your ad.
Why Interior Designers Should Use Google Ads
Around 63000 searches are performed on Google every second, and a major percentage of the search results include Google Ads. So it makes sense to use Google ads marketing to promote your interior design business in the right place for an audience that is looking for your services.
Now, if we consider some industry stats, the global interior design services sector is estimated to reach $255.4 Billion by 2027. It means that the competition is growing tougher in the industry, and you need to switch to aggressive marketing and advertising for your interior design firm.
The growing use of Digital Marketing techniques has drawn the attention of many architecture and interior design firms, and Google Ads Advertising has already become a strategic part of their ad plans.
Though it seems to be a DIY task, there are many complexities in the process of creating and managing Google Ads that require expert knowledge.
Don’t want to waste a single penny? You must hire a professional Google Ads agency that can handle all the Google Ads Advertising for your interior design business.
There are more reasons why Interior Design firms should use Google Ads Marketing that is reflected in the benefits of Google Ads.
7 Key Benefits of Google Ads Marketing For Architects
- Instant Results
The first benefit of Google Ads is that it can help you generate instant results from your marketing. You can take a shortcut from the organic marketing route like SEO and other traffic-generating practices like social media, content creation, etc.
The Google Ads of your interior design business will appear in the most relevant online search results, drive high amounts of traffic to your website and thus generate more qualified leads for conversion.
- Ad Budget
It doesn’t require you to have huge funds to run Google Ads. You can start with a minimum per day budget, say $10, and can change the value from the setting anytime you want.
- High ROI
Google Ads Advertising has the potential to generate better returns on investment for Interior Design Businesses. The average return on Google Ads is twice the ad spend in the first year, therefore making it a better option than other traffic generation strategies.
- Cost Per Click
When you use Google Ads, you pay per click, unlike social media ads, where you are charged for every time your ad is seen(CPM).
- Easy to Measure Results
Google ads offer you great control to monitor the performance of your ad campaign and measure the results using the Google account dashboard. You can also find what keywords are generating better results, which time of the day has the highest click-through rates, etc.
- Run Targeted Advertising Campaigns
Google PPC Advertising gives you the ability to run targeted advertising campaigns by defining factors like location, keywords, interests, age, etc. With Google Ads, it is easy to reach the targeted audience, which reduces your ad expenses and shows your ads only to the audience looking for your services.
Keep going. There’s a lot more to know about Google Ads.
- Google Ads Auction
The Google Ads platform functions on an auction system that takes place whenever a user performs keyword research. In order to win the auction and make your ad appear for relevant keywords, you need to optimise your ad’s bid amount and quality score.
The higher the quality score in accordance with your bid amount, the better the ad positioning. Some factors that affect the quality score of Google Ads are –
- Ad relevance with the search query
- Ad relevance with the Google keyword to your ad group
- Ad relevance with its landing page
- CTR (Click Through Rate) of the ad group
Benefits of high-quality score:
- Lower costs – Ads with high-quality scores have a lower CPC that helps them in improving the Return on Investment.
- Better exposure – when your ads have a high-quality score, your ads appear more often and at a better place on the Search Engine Result Pages. It, therefore, helps in generating more leads without the need to increase the bids.
Best Google Ads Agency in the UK – Quechua Digital Advisory
There you go! Now you have a great understanding of how Google Ads Advertising is helpful for your interior design firm.
But to ensure you can extract the maximum benefits of Google Ads for your business, you must know which campaigns can work better for you and how to make changes based on the performance of your Google Ads.
Hence it requires expert help to run highly rewarding Google Ad Campaigns.
Quechua Digital Advisory is the number one Google Ads Agency in London with experienced professionals who are well aware of every parameter that affects the quality score of Google Ads and know how to optimize them properly to generate the best results.
Call us now to talk to our Google Ads Experts.
