When speaking of social media marketing for your architecture business, you may already be using Facebook, Instagram, and Twitter. But if you are not using LinkedIn Marketing to generate leads, you are missing a major boost in your business.
There are more than 34.9 million LinkedIn users in the UK. Can you imagine LinkedIn’s potential for marketing and generating leads for your business?
LinkedIn Marketing for Architecture Businesses
LinkedIn is an excellent platform for architecture firms to expand their network and establish connections with prospective clients. And with over 830 million users in more than 200 countries, LinkedIn has to be a part of the marketing strategy for both commercial and residential architecture firms.
Discover how LinkedIn Marketing Services can be used for lead generation by architecture firms and what are the key strategies to harness the full marketing potential of the platform.
Traditional marketing techniques have reduced impact in the present world, so using modern digital marketing practices is now a must, especially in the architecture industry, which has grown more competitive.
LinkedIn has become a great platform to build virtual connections with potential clients, and your architecture firm can also be a beneficiary of the wide range of benefits of marketing on the platform.
The modern techniques of marketing businesses on digital platforms like LinkedIn, Facebook, Instagram, etc., have been in practice for a long time now. And the continuous growth in the number of businesses moving towards digital marketing defines the profitability of modern social media marketing practices.
From attracting new clients to building a great reputation for your business, Linkedin Marketing can benefit your business.
8 Ways to Attract New Clients on LinkedIn
Linked is the one-word best platform to generate leads. The dynamic and more profession-centric social platform LinkedIn has the best stats when it comes to converting potential customers into paying customers for architecture firms.
But since it’s a typical platform to use, here are the top marketing strategies businesses can follow to generate more leads or attract new clients on the platform.
1. Build Strong LinkedIn Profiles of Your Employees
In the initial stage of using LinkedIn for marketing your architecture business, you may face a state of confusion on how to start using LinkedIn. Should I create a company page or use my personal profile to promote the business? Such questions may arise, and you may find it hard to fetch the correct answers.
An easy but effective way to start is to create strong LinkedIn profiles for your employees. Individual LinkedIn profiles of your company’s executives can help better in building a great network for your company by posting and sharing relevant content on LinkedIn.
2. Create a Solid Company Page on LinkedIn
When you think your employees are creating good engagement on LinkedIn with their respective profiles, you can create a powerful company page for your commercial or residential architecture business.
Professional Linkedin Marketing Services can help you create a highly attractive LinkedIn company page and keep it updated by posting creative content consistently. Architecture firms can use the LinkedIn business page to showcase information about their company and its services.
3. Join Relevant LinkedIn Groups
Users can create groups based on architecture or similar interests like any other social platform. As a company, you can join such relevant groups and post content in the online community on topics relatable to the industry. Or you can simply initiate a conversation or discussion in the group with other professionals.
Collect information from the group and target the audience by speaking to them directly about their needs. It will help you in finding more users that can be converted into customers.
4. Increase Brand Awareness through Linked Ads
The ability to show how unique your company is compared to your competitors is one of the most important aspects of digital advertising.
It enables you to highlight your skills, talents, and, most crucially, the distinctive possibilities that only an architect like you can provide and that your rivals cannot. Leveraging digital marketing as a technique to build brand awareness enables architects to reach a wider audience and highlight their key differentiators.
With strategically appropriate LinkedIn advertisements, you build and grow your target audience. The platform is a digital age hallmark of professionalism, so you connect with potential businesses in a sophisticated and impactful manner.
5. Instant Communications
The millennial generation is known to want fast access and communications because they were exposed to social media and innovation at a younger age. However, the need for immediate access cuts across all other generations and industries, including design and construction.
A speedy response from an online platform is crucial because it is now thought of as a major characteristic when customers reach out to a new company. Sometimes, a company’s reputation can be impacted by how quickly it reacts to customer service requests, social media comments, and user reviews.
6. Play to your Strengths- Identify your Biggest Projects
You may have established your architecture business as a means of artistic expression. You want to take charge of your architectural potential and vision. You probably already had your perfect project in mind when you started your journey.
Unfortunately, you might not immediately land your dream project. However, you can use it to guide your marketing strategies for architecture and engineering.
After outlining your ideal project, consider the people who can help you achieve it. What persons do you need to get in touch with, and where can you locate them?
Is there anyone in your personal or professional network who can introduce you to new people?
Every person in your network should be viewed as a possible client or someone who can introduce you to a client. Start off the conversation by asking questions. Inform individuals of your identity and your goals. You might discover that a person you already know can open the door to a fresh opportunity.
7. Follow Up on your Leads
You’ve now gotten in touch with a brand-new client. They have expressed their business requirements to you, and you are equipped to satisfy them. You accurately communicate your case and wait for their call. Sometimes they ring you back; at times, they don’t.
Selling engineering or architectural services goes beyond the first point of contact. The sale is often closed, thanks to the follow-up. Never presume that a prospective client will call first. In fact, you might take a while to get to know the client before they decide to use your services.
Whether it’s a client or a business contact, stay in touch with the people that contact you. Send them emails to keep them informed of your activities and any new offers you may have. Keep yourself in their minds so that they will consider you when they require the services you provide. Leveraging the best of LinkedIn marketing is an ongoing process.
8. Create an elevator pitch
You could be singing hymns and praises about how great your firm is, yet the seemingly nice and patient client could be bored out of their minds.
The issue is that you didn’t understand the first networking rule, which is to plant the seeds. Don’t immediately start the hard sell. Before they have a chance to show interest in what you do, you will turn off clients.
Create your personalized LinkedIn elevator pitch instead. With your pitch, you should ideally describe yourself, your company, and your services in under two minutes. Without pressuring them, you’ll sow the seeds of curiosity in the brains of your future customers.
You can improvise your pitch with time and evolving market trends. Use it to introduce yourself and start conversations at networking gatherings. Speaking with someone who doesn’t dominate the conversation with aggressive selling makes potential customers happier.
At the end of the day, Social Media Marketing is all about influencing rather than imposing.
Best LinkedIn Marketing Services to Attract New Clients
Relationships, Referrals, Reputation, and Retention – LinkedIn marketing is the best marketing solution for architecture businesses to achieve all the 4R benefits and grow their business beyond limits.
Quechua Digital Advisory a top-level LinkedIn Marketing Agency in London with expertise in LinkedIn Management and Lead Generation through LinkedIn Marketing for Commercial and Residential Architects.
We are also skilled in using LinkedIn Paid Advertising Tools to help architecture firms generate instant results from their LinkedIn Marketing Campaigns.
Call our digital marketing experts today to learn more about our LinkedIn Marketing Services.